Journal for Global Business Advancement (JGBA) Inderscience Publishers - linking academia, business and industry through research

Journal for Global Business Advancement

Special Issue on: Advances in Context-Specific Research

Guest Editor: Prof. Syed Aziz Anwar

Pages	Title and author(s)
229-243	Green marketing strategies: how do they influence consumer-based brand equity? M. Sadiq Sohail DOI: 10.1504/JGBA.2017.084607
244-260	Testing SERVQUAL in a smart service environment: evidence from oil and gas sector of the UAE Syed Aziz Anwar; Fahad Al Saadi DOI: 10.1504/JGBA.2017.084611
261-280	Interplay between the convoluting forces of culture and globalisation Abderrahman Hassi; Giovanna Storti DOI: 10.1504/JGBA.2017.084610
281-304	Volkswagen brand: the fall of an auto empire Adnan A. Latif DOI: 10.1504/JGBA.2017.084597
305-326	Bangladeshi consumers' purchasing intention towards organic meat Sheikh Ashiqurrahman Prince; Donyaprueth Krairit DOI: 10.1504/JGBA.2017.084608
327-345	Marketing capability, marketing strategy implementation and performance in small firms Charles Lagat; Gary L. Frankwick DOI: 10.1504/JGBA.2017.084612