International Journal of Technology Management (IJTM)

International Journal of Technology Management

2004 Vol.28 No.1

Special Issue on Marketing of Technology Oriented Products and Services

Guest Editors: Professor Naresh K. Malhotra, Professor Alka V. Citrin and Professor G. Shainesh


Pages Title and author(s)
8-30Unique marketing challenges at the frontiers of technology: an integrated perspective
Can Uslay, Naresh K. Malhotra, Alka V. Citrin
DOI: 10.1504/IJTM.2004.005050
31-45Collaborative filtering: theoretical positions and a research agenda in marketing
Richard Vezina, Dorin Militaru
DOI: 10.1504/IJTM.2004.005051
46-61E-provider evaluation: an exploratory study
Ajay Das
DOI: 10.1504/IJTM.2004.005052
62-87Technology transformation and purposed play: model development and implications for high tech product development
Timothy M. Quey, Naresh K. Malhotra
DOI: 10.1504/IJTM.2004.005053
88-102Technology and its CRM implications in the shipping industry
Srinivas Durvasula, Steven Lysonski, Subhash C. Mehta
DOI: 10.1504/IJTM.2004.005054
103-117Technological innovations in hospitals: what kind of competitive advantage does adoption lead to?
Robert E. McDonald, Narasimhan Srinivasan
DOI: 10.1504/IJTM.2004.005055
118-127Understanding buyer behaviour in software services – strategies for Indian firms
G. Shainesh
DOI: 10.1504/IJTM.2004.005056
128-138Determinants of brand equity for banking business application software products
Nidhi Varma Srivastava, Amit Mookerjee
DOI: 10.1504/IJTM.2004.005057
139-148An exploratory analysis of software piracy using cross-cultural data
Lee Chadwick Simmons
DOI: 10.1504/IJTM.2004.005058