International Journal of Sustainable Society (IJSSoc)

International Journal of Sustainable Society

2022 Vol.14 No.4

Special Issue on: Sustainability and Marketing in the Emerging Markets

Guest Editors: Dr. Rajesh Verma, Dr. Pawan Kumar and Dr. Rahul Sharma


Pages Title and author(s)
292-309Coaching as business: exploring its growth in India
Jinny Sharma; Anjali Mehra; Ajaz Ahmad Ganaie
DOI: 10.1504/IJSSOC.2022.127982
310-322Integrating employees, customers and technology to build an effective sustainable marketing strategy
Bijay Prasad Kushwaha; Gurleen Kaur; Navjit Singh; Ambu Sharma
DOI: 10.1504/IJSSOC.2022.127985
323-334Impact of integrated reporting on firm value: an Indian perspective
Sushant Gupta; Lalit Bhalla
DOI: 10.1504/IJSSOC.2022.127983
335-347A study on exploring the determinants of country-of-origin effect-based brand avoidance
Ajay Singh Chandel; Punam Mishra
DOI: 10.1504/IJSSOC.2022.127984
348-359Awareness and willingness to pay for nutritional labelling of food products among young consumers: a cross-sectional analysis
Pooja Kansra; Pawan Kumar
DOI: 10.1504/IJSSOC.2022.127987