International Journal of Revenue Management (IJRM)

International Journal of Revenue Management

2013 Vol.7 No.2

Special Issue on Pricing and Revenue Strategy in the Sport Industry

Guest Editors: Professor Adrien Bouchet and Professor Mike Troilo

Editorial

Pages Title and author(s)
95-104Integrating geographic information systems (GIS) into sport business practice and research
Calvin Nite; S. Jeffery Underwood
DOI: 10.1504/IJRM.2013.055682
105-118Using a stated choice model to test the viability of new sport event ticket packages
Mauricio Ferreira; Todd Hall
DOI: 10.1504/IJRM.2013.055683
119-137Price tiers as antecedents of event quality in the sport industry
Jason D. Reese; Michael D. Kerr
DOI: 10.1504/IJRM.2013.055684
138-154Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Denise Linda Parris
DOI: 10.1504/IJRM.2013.055685
155-170How incentives affect web-based survey response rates of athletic program donors
Glenda Alvarado; Coy Callison
DOI: 10.1504/IJRM.2013.055686
171-181Creating revenue via Organisational 'Brandpression' Management (OBpM): a marriage of brand management and impression management in professional sport
Kwame J.A. Agyemang; Antonio S. Williams
DOI: 10.1504/IJRM.2013.055687

 

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