International Journal of Revenue Management

2010 Vol.4 No.3/4

Special Issue on Hospitality Management

Guest Editors: Professor Ben K. Goh and Professor Jingxue Jessica Yuan

Editorial

Pages	Title and author(s)
215-237	Wine packaging: marketing towards consumer lifestyle to build brand equity and increase revenue Nelson Barber, D. Christopher Taylor, Cynthia S. Deale DOI: 10.1504/IJRM.2010.035954
238-258	Locally produced food in restaurants: Are the customers willing to pay a premium and why? Frode Alfnes, Amit Sharma DOI: 10.1504/IJRM.2010.035955
259-267	Incorporating lessons learned into tourism industry strategic planning for disaster management Barent N. McCool, Audrey C. McCool DOI: 10.1504/IJRM.2010.035956
268-283	Developing the dimensions of activities important to successful revenue management performance: an application of the lodging industry Jeffrey Beck, Bonnie Knutson, SeungHyun Kim, JaeMin Cha DOI: 10.1504/IJRM.2010.035957
284-305	Member segmentation of vacation travel club: price sensitivity and member status Bo Hu Ferns, Ruomei Feng, Siu-Ian So, Alastair M. Morrison DOI: 10.1504/IJRM.2010.035958
306-326	Can we see the intangibles? Valuation of intangible assets for publicly traded hotel firms in the USA Nan Hua, Arun Upneja DOI: 10.1504/IJRM.2010.035959
327-343	Total factor productivity efficiency changes in a Malaysian hotel chain Mohhidin Othman, Lee Yen Foo, Muhammad Shahrim Abdul Karim, Yuhanis Abdul Aziz DOI: 10.1504/IJRM.2010.035960
344-362	What do buyers really want when shopping for travel online? The relationship between travel product attributes and online buyer behaviour Gregory Dunn, Seyhmus Baloglu, Katerina Annaraud, Pearl Brewer DOI: 10.1504/IJRM.2010.035961
363-381	Hotel company mergers from 2004 to 2007: abnormal stock return and volume activity surrounding the merger announcement date Barry A.N. Bloom DOI: 10.1504/IJRM.2010.035962
382-402	Customers' perceptions of demand-driven pricing in revenue management context: comparisons of six tourism and hospitality industries Cindy Yoonjoung Heo, Seoki Lee DOI: 10.1504/IJRM.2010.036030
403-419	From cost accounting to customer accounting in the restaurant industry Mats Carlback DOI: 10.1504/IJRM.2010.036031
420-431	Cultural differences in the customer perception of crowded restaurant: emotion, intolerance and perceived price Dae-Young Kim, Kwang-Ho Lee DOI: 10.1504/IJRM.2010.036032