International Journal of Revenue Management (IJRM)

International Journal of Revenue Management

2010 Vol.4 No.3/4

Special Issue on Hospitality Management

Guest Editors: Professor Ben K. Goh and Professor Jingxue Jessica Yuan


Pages Title and author(s)
215-237Wine packaging: marketing towards consumer lifestyle to build brand equity and increase revenue
Nelson Barber, D. Christopher Taylor, Cynthia S. Deale
DOI: 10.1504/IJRM.2010.035954
238-258Locally produced food in restaurants: Are the customers willing to pay a premium and why?
Frode Alfnes, Amit Sharma
DOI: 10.1504/IJRM.2010.035955
259-267Incorporating lessons learned into tourism industry strategic planning for disaster management
Barent N. McCool, Audrey C. McCool
DOI: 10.1504/IJRM.2010.035956
268-283Developing the dimensions of activities important to successful revenue management performance: an application of the lodging industry
Jeffrey Beck, Bonnie Knutson, SeungHyun Kim, JaeMin Cha
DOI: 10.1504/IJRM.2010.035957
284-305Member segmentation of vacation travel club: price sensitivity and member status
Bo Hu Ferns, Ruomei Feng, Siu-Ian So, Alastair M. Morrison
DOI: 10.1504/IJRM.2010.035958
306-326Can we see the intangibles? Valuation of intangible assets for publicly traded hotel firms in the USA
Nan Hua, Arun Upneja
DOI: 10.1504/IJRM.2010.035959
327-343Total factor productivity efficiency changes in a Malaysian hotel chain
Mohhidin Othman, Lee Yen Foo, Muhammad Shahrim Abdul Karim, Yuhanis Abdul Aziz
DOI: 10.1504/IJRM.2010.035960
344-362What do buyers really want when shopping for travel online? The relationship between travel product attributes and online buyer behaviour
Gregory Dunn, Seyhmus Baloglu, Katerina Annaraud, Pearl Brewer
DOI: 10.1504/IJRM.2010.035961
363-381Hotel company mergers from 2004 to 2007: abnormal stock return and volume activity surrounding the merger announcement date
Barry A.N. Bloom
DOI: 10.1504/IJRM.2010.035962
382-402Customers' perceptions of demand-driven pricing in revenue management context: comparisons of six tourism and hospitality industries
Cindy Yoonjoung Heo, Seoki Lee
DOI: 10.1504/IJRM.2010.036030
403-419From cost accounting to customer accounting in the restaurant industry
Mats Carlback
DOI: 10.1504/IJRM.2010.036031
420-431Cultural differences in the customer perception of crowded restaurant: emotion, intolerance and perceived price
Dae-Young Kim, Kwang-Ho Lee
DOI: 10.1504/IJRM.2010.036032