
International Journal of Revenue Management
2010 Vol.4 No.3/4
Special Issue on Hospitality Management
Guest Editors: Professor Ben K. Goh and Professor Jingxue Jessica Yuan
Pages | Title and author(s) |
215-237 | Wine packaging: marketing towards consumer lifestyle to build brand equity and increase revenueNelson Barber, D. Christopher Taylor, Cynthia S. Deale DOI: 10.1504/IJRM.2010.035954 |
238-258 | Locally produced food in restaurants: Are the customers willing to pay a premium and why?Frode Alfnes, Amit Sharma DOI: 10.1504/IJRM.2010.035955 |
259-267 | Incorporating lessons learned into tourism industry strategic planning for disaster managementBarent N. McCool, Audrey C. McCool DOI: 10.1504/IJRM.2010.035956 |
268-283 | Developing the dimensions of activities important to successful revenue management performance: an application of the lodging industryJeffrey Beck, Bonnie Knutson, SeungHyun Kim, JaeMin Cha DOI: 10.1504/IJRM.2010.035957 |
284-305 | Member segmentation of vacation travel club: price sensitivity and member statusBo Hu Ferns, Ruomei Feng, Siu-Ian So, Alastair M. Morrison DOI: 10.1504/IJRM.2010.035958 |
306-326 | Can we see the intangibles? Valuation of intangible assets for publicly traded hotel firms in the USANan Hua, Arun Upneja DOI: 10.1504/IJRM.2010.035959 |
327-343 | Total factor productivity efficiency changes in a Malaysian hotel chainMohhidin Othman, Lee Yen Foo, Muhammad Shahrim Abdul Karim, Yuhanis Abdul Aziz DOI: 10.1504/IJRM.2010.035960 |
344-362 | What do buyers really want when shopping for travel online? The relationship between travel product attributes and online buyer behaviourGregory Dunn, Seyhmus Baloglu, Katerina Annaraud, Pearl Brewer DOI: 10.1504/IJRM.2010.035961 |
363-381 | Hotel company mergers from 2004 to 2007: abnormal stock return and volume activity surrounding the merger announcement dateBarry A.N. Bloom DOI: 10.1504/IJRM.2010.035962 |
382-402 | Customers' perceptions of demand-driven pricing in revenue management context: comparisons of six tourism and hospitality industriesCindy Yoonjoung Heo, Seoki Lee DOI: 10.1504/IJRM.2010.036030 |
403-419 | From cost accounting to customer accounting in the restaurant industryMats Carlback DOI: 10.1504/IJRM.2010.036031 |
420-431 | Cultural differences in the customer perception of crowded restaurant: emotion, intolerance and perceived priceDae-Young Kim, Kwang-Ho Lee DOI: 10.1504/IJRM.2010.036032 |