
International Journal of Product Development
2015 Vol.20 No.5
Pages | Title and author(s) |
355-381 | Predicting the competitive advantage of design projects to dynamically support decisions in product developmentYuri Borgianni; Federico Rotini DOI: 10.1504/IJPD.2015.073066 |
382-400 | The influence of innovativeness and price sensitivity on purchase intention: comparison of the Chinese and Korean consumers' responseHyun Hee Park; Pauline Sullivan; Mi Jin Noh DOI: 10.1504/IJPD.2015.073068 |
401-433 | Next practice, not best practice: using virtual worlds in new product development in the automotive industryJulia Daecke; Dodo Zu Knyphausen-Aufseß; Lars Schweizer DOI: 10.1504/IJPD.2015.073095 |