International Journal of Product Development
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International Journal of Product Development (3 papers in press)
Abstract: Core values are an important part of Volvo Car Groups and Volvo Trucks strategic development plans. These two companies share the same core values, quality, safety, and environmental care, but they approach these values in different ways. This study seeks to understand how industry professionals and customers perceive these core values and the attributes that are associated with them, using semi-structured interviews with industry professionals from both companies and quantitative survey methods with customers. The purposes of this study are to investigate how designers convey core values to customers through product attributes and how customers perceive those core values through the same attributes. Such an understanding reveals the commonalities and discrepancies between the perspectives of producers and customers, and can contribute to more effective design processes that communicate company values in the early product development phases.
Keywords: automotive design; product development; communication; perceived quality; core values; premium; branding.
Innovation supports for small-scale development in rural regions A Create, Build, Test & Learn approach
by Johan Lugnet, Åsa Ericson, Johan Wenngren
Abstract: Small and medium sized firms businesses in rural regions typically address a home market and the delivery of niched products. This makes them exposed to business downturns, innovation is thus one way to survive and prosper. Small-scale product development is typically very hands-on, a sort of trial and error process. This experimental way is in favour for the implementation of innovation processes, but one challenge is the limited resources that firms can, or are willing to, spend on innovative work. Another challenge is that procedures for organisational learning are lacking in the straightforward approach. The article describes the background and rationale for supporting small-scale manufacturing by introducing a support toolbox for early product development work. The support toolboxs rationale is built upon learning cycles and communicative prototyping which may enhance innovation process capabilities.
Keywords: Engineering design; Creative concept development; Design thinking; SME; Small-scale manufacturing; Small-scale development; innovation; early product development; learning.
Multi-generational Technology Management in a Segmented Environment
by Saurabh Panwar, P.K. Kapur, Nitin Sachdeva, Ompal Singh
Abstract: This paper examines the diffusion pattern of multi-generational technology innovation using segment-based analysis. The objective of the study is to comprehend the variation in the adoption behaviour of individuals across different geographical regions. The market of potential customers is geographically segmented into homogenous groups to epitomize the realistic technology diffusion in different markets. Three different S-shaped distribution functions, namely, Weibull, Logistic, and Gompertz are employed to understand the diffusion curves of multigenerational technology. The study critically examines two different scenarios depending on the condition that the substitution among two generations is possible within or across the market segments. The applicability of the proposed models is demonstrated using quantitative validation on the historical sales data set of IBM mainframe computers and Liquid Crystal Display (LCD) monitors. Additionally, the estimation ability and the forecasting performance of the present research are further compared with the well-established multi-generational diffusion model.
Keywords: Diffusion models; Heterogeneous hazard rate; Leapfrogging; Multi-generation; Market segmentation; Segmented-level diffusion; S-shaped distribution functions; Substitution effect; Switching; Technology innovation.