International Journal of Modelling in Operations Management
2015 Vol.5 No.2
Pages | Title and author(s) |
83-99 | Mobile marketing in the 21st century: a partial least squares structural equation modelling approachVic-Qi Pan; Pai-Qin Chew; Amy Shun-Gui Cheah; Choy-Har Wong; Garry Wei-Han Tan DOI: 10.1504/IJMOM.2015.072669 |
100-116 | Regression modelling of predicting NFC mobile payment adoption in MalaysiaDhaarshini Balachandran; Garry-Wei-Han Tan DOI: 10.1504/IJMOM.2015.072671 |
117-133 | Performance measurement for the computer centre: using fuzzy Delphi method and fuzzy AHP Yi-Hui Liang DOI: 10.1504/IJMOM.2015.072672 |
134-153 | Modelling green IT adoption among SMELeong-Boon Lim; Guan-Seng Pua; Poh-Gim Teoh; Yew-Chyuan Ng; Jia-Jia Sim DOI: 10.1504/IJMOM.2015.072673 |
154-176 | Generation Y male cosmetic consumption patterns: regression modellingSyriac Nellikunnel; Abdul Rahman; Arif Jawaid; Lim Eng Sim DOI: 10.1504/IJMOM.2015.072675 |