International Journal of Leisure and Tourism Marketing
2020 Vol.7 No.1
Editorial: Customer touch-points and marketing strategy in the services industry |
Pages | Title and author(s) |
4-25 | Customer accounting and marketing performance measures usage in the hotel industry in the USAEmre Cengiz; Funda Oduncuoglu; Mehmet Ali Koseoglu DOI: 10.1504/IJLTM.2020.111489 |
26-43 | Wellness consumers in India: an attitude-based segmentation studySoumya Singh; Sapna Singh DOI: 10.1504/IJLTM.2020.111493 |
44-66 | Emotional labour and its psychometric outcomes on the service providers of the hotel industryDipneet Saini; Manjit Singh DOI: 10.1504/IJLTM.2020.111505 |
67-83 | Social media user self-efficacy moderating hotel satisfaction and posting behaviourBassem E. Maamari; Johnny C. Chaanine DOI: 10.1504/IJLTM.2020.111532 |