Forthcoming articles

International Journal of Leisure and Tourism Marketing

International Journal of Leisure and Tourism Marketing (IJLTM)

These articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Leisure and Tourism Marketing (2 papers in press)

Regular Issues

  • Customer Accounting and Marketing Performance Measures Usage in Hotel Industry in the United States   Order a copy of this article
    by Emre Cengiz, Funda Oduncuoglu, Mehmet Ali Koseoglu 
    Abstract: This study investigates the use of customer accounting (CA) and marketing performance measures by focusing on hotels ownership structure. The researchers surveyed hotels located in the United States. One hundred and ninety-one American hotel managers participated in the study. The findings showed no relationship between either financial or nonfinancial performance and CA and marketing performance measures. Real estate investment trust (REIT) hotels used CA more often than non-REIT hotels did. Furthermore, the control variable of size was significantly positively related to market performance measures usage but not CA usage. Although market orientation had a strong and positive impact on financial performance, no relationship was found between market orientation and nonfinancial performance.
    Keywords: REIT; Customer accounting; customer satisfaction; hotel industry; customer profitability.

  • Wellness Consumers in India: An Attitude-based Segmentation Study   Order a copy of this article
    by Soumya Singh, Sapna Singh 
    Abstract: Indian wellness industry is still at a nascent stage reflecting the lack of awareness reported by its consumers regarding various wellness segments and their offerings. This confusion in the minds of consumers may stem from poor positioning of services and blurred demarcations of the wellness segments. Thus, the present study attempts to segment the industry based on the differences in perceived wellness and attitude of wellness consumers towards these highly associated wellness services. Data collected from two hundred and fifty consumers was analyzed using two-step cluster analysis which segmented the industry into three unique wellness clusters worthy of marketers attention. The study found a need for intensive awareness programs based on the identified cluster boundaries and uniquely positioning the differentiated benefits of the segment offerings. Also, it offers insight that efforts made at enhancing the perceived wellness of consumers will lead to favorable attitude formation towards the wellness segment.
    Keywords: wellness services; perceived wellness; wellness attitude; wellness awareness; cluster analysis; segmentation study; India.