Forthcoming and Online First Articles

International Journal of Leisure and Tourism Marketing

International Journal of Leisure and Tourism Marketing (IJLTM)

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International Journal of Leisure and Tourism Marketing (1 paper in press)

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  • MOTIVATION AND BEHAVIOURAL INTENTION TOWARDS URBAN RECREATIONAL PARKS: A CASE OF PUTRAJAYA   Order a copy of this article
    by Noraihan Mohamad, Putera Wan Ar-Rashidi Ruslan, Nasrul Naim Shaipudeain 
    Abstract: Putrajaya is enriched with recreational parks with beautiful nature and scenery. This study aims to divert the attention of public regarding Putrajaya from only being recognised as an administration centre to a recreational destination by examining the effect of push and pull of travel motivations factor on leisure tourists’ satisfaction and their return intention. Based on cross-sectional design, self-administered questionnaires were distributed to leisure tourists at Putrajaya. 233 total respondents were accessed based on the convenience sampling technique. The partial least square-structural equation modelling technique was employed to evaluate the research model. The results revealed push and pull factors are the important predictors to explain tourist satisfaction and return intention to recreational parks in Putrajaya. In conclusion, this study provides valuable information to the authorities in the implementation of strategic plans to promote Putrajaya as a leisure destination among tourists.
    Keywords: Putrajaya; push; pull; satisfaction; return intention; leisure tourist.
    DOI: 10.1504/IJLTM.2022.10045854