International Journal of Leisure and Tourism Marketing
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International Journal of Leisure and Tourism Marketing (7 papers in press)
Tourists Satisfaction and Destination Loyalty: A Case Study on Coxs Bazar Beach of Bangladesh by Md. Kamrul Hasan, Md.Faridul Islam, Lew Tek Yew, Shamsul Kamariah Abdullah Abstract: Abstract: rn An understanding of tourists overall satisfaction and loyalty intentions is, nowadays, the central focus of successful destination marketing that reduces destinations marketing costs, increases income, and boosts up the profitability. This study assesses the empirical evidence on the relationships among tourists expectations and experiences, overall satisfaction, and loyalty to Coxs Bazar beach, using a conceptual model that combines the concept of Expectancy- Disconfirmation Theory and the Service Quality Framework. Data were collected conveniently through a personal administered survey of 207 tourists with a structured questionnaire. The empirical results reveal that there are three factors namely attractions, amenities, and activities that significantly affect tourists overall satisfaction, and then, the overall satisfaction positively influences tourists loyalty. The key findings suggest that the authority concerned should formulate marketing strategies proactively to handle tourists expectations and satisfactions with the destination offers to make a long run relationship with tourists that would in turn boost up their business and profitability. rn Keywords: Expectancy Disconfirmation Theory; Service Quality Framework; Overall Satisfaction; Cox’s Bazar Beach; Loyalty Intention.
The Sun and Beach Myth: The Impact of Pull-Based Factors and Things-To-Do on Tourists Motivations and Place Images by Rosane Gertner, Joao Freire Abstract: The leisure and tourism literature has suggested that seeking new experiences and/or escaping the routine are among the top motivations for vacations. Hence, Activities or Thingsto-Do becomes a relevant attribute to position and differentiate destination brands. Using nonstructured in-depth interviews and elicitation techniques, this investigation examines the relevance of the attribute Activities or Things-to-Do in developing place branding strategies, particularly for destinations marketed based on a one-dimensional attribute also adopted by numerous competitive offerings, such as sun and beaches. The results suggest that to enhance the equity of destination brands and entice and please a larger group of potential visitors, tourist authorities must: (i) identify the segments to whom the brand appeals; (ii) understand the Activities and Things-to-Do that they value; and (ii) stress this attribute when building the brand. Keywords: leisure and tourism; destination branding; place branding; destination images; destination brand dimensions; tourist motivations; push and pull factors.
A STUDY TO IDENTIFY THE FACTORS PROMOTING SLOW FOOD TOURISM IN SOUTH ASIAN COUNTRIES by Eliza Sharma Abstract: Shift in popular perception about the connection between food and aspects of regional and cultural identity has given rise to the idea of slow food. The growing trend of nutrition-conscious eating practices combined with the growing concern over sustainability and preservation of local cultures has given boost to slow food movement. Lately, the practice of slow food has been adopted by tourism sector, in recognition of foods ability to reflect regional culture and heritage. Slow food tourism thus serves to promote local culture and tourism, while helping the nations economy and sustainability. The present study employs use of empirical studies across four major South- Asian countries namely; India, Sri Lanka, Maldives and Nepal, as well as theoretical research, to recognise and list five factors that impact the status of slow food tourism in a country. Keywords: Slow Food; Tourism; Culinary Tourism; Slow Food Movement; South Asia; India; Sri Lanka; Nepal; Maldives.
GENDER DIFFERENCE AND THE CONSUMPTION OF LUXURY CARS IN THE CITY OF DOUALA-CAMEROON. by Nanche Billa Robert Abstract: The purposive sampling method was used in collecting data in which we directly contacted the consumers of conspicuous cars and handed them the questionnaire. Results indicate that men dominate women in the possession of luxury cars. Although a significant number of female consumers possess more expensive and status revealing cars than men; and men possess more luxury cars than women, there is statistically no correlation between gender and the cost of cars, the number of them possessed and their brands. More women consider the purchase of a luxury car as a dream that has been realized. Dominance and defence as motives for buying a luxury car for men are totally rejected by women. Gender difference in term of income inequality does not significantly affect womens participation in the consumption of luxury cars. Keywords: Conspicuous consumption; luxury cars; gender; motives.
Positive and negative emotional spirals in eWOM of new recreational sports: A case study on Nordic Walking by Marta Zurawik, Ulla Hakala, Birgitta Sandberg Abstract: Practising physical activities in public spaces may evoke a variety of emotional expressions, particularly when an activity is considered novel and embarrassing. To date, there is limited knowledge on emotional sharing concerning novel recreational activities in online context via electronic word-of-mouth (eWOM). We approach this knowledge gap by exploring online discussions on Nordic walking, the purpose being to investigate emotional sharing in online discussions concerning the activity. In our netnographic study, we analyse what kinds of discrete emotions related to Nordic walking are shared online in different countries, what the triggers of online emotional sharing are and what the outcomes expressed online by Nordic-walking practitioners are. We collected data from countries with various levels of Nordic-walking popularity and discovered four types of dynamics negative spiral, positive spiral, positive change and negative change that add to the research concerning emotional sharing. Keywords: sharing of emotions; positive emotions; negative emotions; eWOM; online discussions; discussion forums; netnography; recreational sports; Nordic walking; novel physical activity.
STRETCHING THE PERFORMANCE QUALITY-VALUE- BEHAVIORAL CONSEQUENCES CHAIN: AN EMPIRICAL STUDY OF BUSINESS AND LEISURE SEGMENTS IN UPSCALE HOTELS IN THAILAND by Rujirutana Mandhachitara, Nak Gulid Abstract: Hotel management often takes for granted the leisure and business classification of hotel guests when planning and implementing marketing tactics. Although research shows significant differences in hotel features between business and leisure travelers, the authors raise a question about the validity of the classification of hotel guests based on this purpose of travel. This paper challenges conventional wisdom regarding the purpose of travel segmentation and its suitability for the four-star hotel category. This paper studies the evaluative experience of leisure and business guests staying at four-star hotels in Bangkok, Thailand. The authors examine how they evaluate service quality and hotel brand image, which in turn enhances their level of trust and their perception of the value of the four-star hotel brand. Additionally, this study includes repeat business and referral, two important outcomes leading to the long-term financial success of hotel business. Keywords: upscale hotel; service performance quality; hotel brand image; mediators; behavioral outcomes; and business-leisure segments.
Customer Accounting and Marketing Performance Measures Usage in Hotel Industry in the United States by Emre Cengiz, Funda Oduncuoglu, Mehmet Ali Koseoglu Abstract: This study investigates the use of customer accounting (CA) and marketing performance measures by focusing on hotels ownership structure. The researchers surveyed hotels located in the United States. One hundred and ninety-one American hotel managers participated in the study. The findings showed no relationship between either financial or nonfinancial performance and CA and marketing performance measures. Real estate investment trust (REIT) hotels used CA more often than non-REIT hotels did. Furthermore, the control variable of size was significantly positively related to market performance measures usage but not CA usage. Although market orientation had a strong and positive impact on financial performance, no relationship was found between market orientation and nonfinancial performance. Keywords: REIT; Customer accounting; customer satisfaction; hotel industry; customer profitability.