International Journal of Leisure and Tourism Marketing (5 papers in press)

Regular Issues

• Relationship quality and economic sustainability in Sarawak rural tourism destinations: local communities perspectives  
  by Sook Fun Fong, May Chiun Lo, Abang Azlan  
  Abstract: Rural tourism, which involves tourism stakeholders, is recognized as a complex issue in the tourism industry. Differing perceptions and needs among tourism stakeholders lead to conflicts and community resentment, and in turn influences the economic sustainability within communities. This study aims to investigate the relationship between local communities’ relationship trust, commitment, and relationship satisfaction on economic sustainability. 184 local communities from Bario Highlands, Rumah Patrick Homestay, and Rumah Benjamin Angki Homestay participated voluntarily. The findings revealed that relationship trust, commitment, and satisfaction significantly influence economic sustainability. Thus, this study contributes to Sarawak Tourism and United Nations’ Sustainable Development Goals 16.
  Keywords: relationship quality; relationship trust; relationship commitment; relationship satisfaction; economic sustainability; sustainable rural tourism development.
  DOI: 10.1504/IJLTM.2025.10068401
   
  
• The dynamic nexus of tourist relationship dimensions, image, and satisfaction in enhancing destination loyalty  
  by Shah Alam Kabir Pramanik, Md. Zakaria Rahman 
  Abstract: In dynamic and competitive environmental settings, the Tourist Relationship Management (TRM) approach has a profound role in satisfying tourists efficiently. This study aimed to explore the dynamic nexus of TRM dimensions and examine their connection with destination image, satisfaction, and loyalty. A non-probability sampling method was employed to collect data from 540 respondents, including convenience and snowball sampling. Structural Equation Modelling (SEM) was used to test the proposed model and hypotheses. The findings revealed that the direct relationships among the TRM dimensions, tourists’ satisfaction, destination image, and destination loyalty were significant except for the relationship between perceived service quality and destination image. Moreover, the study unveiled a substantial mediation of destination image and satisfaction in the connection between TRM dimensions and destination loyalty. This research illuminates how TRM dimensions shape the formation of destination image and satisfaction, ultimately enhancing loyalty in the context of cultural heritage tourism.
  Keywords: perceived service quality; environment management; entertainment facilities; destination image; tourists’ satisfaction; destination loyalty; cultural heritage tourism; tourist relationship management; TRM; structural equation modelling; SEM.
  DOI: 10.1504/IJLTM.2025.10068911
   
  
• Exploring gaze, flow, spirituality, and serious leisure in motorcycle tourism experiences  
  by Barjesh Kumari , Sushma Rewal Chugh 
  Abstract: The study explores the unique experiences of motorcycle tourists on the challenging Trans-Himalayan journey to Spiti, Himachal Pradesh. Data was collected through a structured questionnaire from 400 motorcycle tourists, selected via time and place sampling and analysed using confirmatory factor analysis with the R software package. The study highlights key aspects of the tourist gaze, of consuming the place through visual experiences. Motorcycle tourists experience inner peace and a deep connection with nature. The findings also confirm that these tourists achieve a flow state, balancing skill and challenge on scenic routes through this serious leisure with identity, perseverance, and skill enhancement attributes. This research, conducted in the unique context of the Trans-Himalayan region, offers a novel framework for measuring motorcycle tourism experiences. It contributes to the literature on tourism experiences and offer practical insights into destination marketing.
  Keywords: motorcycle tourism; tourism experiences; tourist gaze; glance; gaze 2.0; serious leisure.
  DOI: 10.1504/IJLTM.2025.10069900
   
  
• Tourists post-COVID-19 risks perceptions and revisit intention to coastal tourism destinations  
  by Md. Kamrul Hasan, Rudrendu Ray 
  Abstract: The travelling anxiety, risks, and experiences during the Covid -19 pandemic is still unusual memory in tourists' mind that might affect tourists’ behavioural intention to further visit a affected destination. The objective of this study is to examine whether the effect of tourists’ post-COVID-19 risk perceptions can change their behavior to revisit the affected tourism destinations in the future. Data were collected from Cox’s Bazar beach area, Bangladesh when the Covid-19 pandemic situation seemed to be improved. A conceptual framework was developed and the relationship between the key constructs used in the framework was examined by a PLS-based SEM. The study reveals that tourists’ attitudes, image perceptions, and satisfaction directly influence their revisiting intentions to coastal destinations; and post-COVID-19 perceived destination risks significantly moderate tourists’ attitudes towards visiting coastal destinations and revisit intention relationships. The study has significantly contributed to the body of knowledge in tourism consumer behaviour literature, and it will be useful in developing post-Covid tourism marketing tactics that encourage travelers to consider returning to coastal tourist destinations.
  Keywords: perceived risk; post-COVID travel; destination image; tourist attitude; revisit intention; coastal tourism.
  DOI: 10.1504/IJLTM.2025.10070243
   
  
• Bibliometric analysis of published research on low-cost airline using VOSviewer  
  by Ankush , Pardeep Kumar Jain, Anshul Kumar 
  Abstract: Aviation is the fastest and safest mode of transportation in the current era, and this industry has maintained this status for many years. In 1970, Southwest Airlines introduced a new business model for airline operations called the low-cost airline. In this article, I will conduct a bibliometric analysis of research papers published on low-cost airlines. For this purpose, we will use the Dimensions database and VOSviewer as bibliometric analysis tools. Using VOSviewer, we will analyze 1608 research papers. The main parameters analyzed are co-authorship analysis, citations analysis, and co-citations keyword analysis. In co-authorship analysis, three parameters are used: author, institute, and country. In citation analysis, five parameters are used: document, source, author, institute, and country. In co-citational analysis, two parameters are used: cited references and cited authors. This article will focus on the top-performing parameters.
  Keywords: budget airlines; low-cost airlines; VOSviewer; bibliometric analysis; dimensions.
  DOI: 10.1504/IJLTM.2025.10070379