Forthcoming and Online First Articles

International Journal of Leisure and Tourism Marketing

International Journal of Leisure and Tourism Marketing (IJLTM)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Leisure and Tourism Marketing (3 papers in press)

Regular Issues

  • MOTIVATION AND BEHAVIOURAL INTENTION TOWARDS URBAN RECREATIONAL PARKS: A CASE OF PUTRAJAYA   Order a copy of this article
    by Noraihan Mohamad, Putera Wan Ar-Rashidi Ruslan, Nasrul Naim Shaipudeain 
    Abstract: Putrajaya is enriched with recreational parks with beautiful nature and scenery. This study aims to divert the attention of public regarding Putrajaya from only being recognised as an administration centre to a recreational destination by examining the effect of push and pull of travel motivations factor on leisure tourists’ satisfaction and their return intention. Based on cross-sectional design, self-administered questionnaires were distributed to leisure tourists at Putrajaya. 233 total respondents were accessed based on the convenience sampling technique. The partial least square-structural equation modelling technique was employed to evaluate the research model. The results revealed push and pull factors are the important predictors to explain tourist satisfaction and return intention to recreational parks in Putrajaya. In conclusion, this study provides valuable information to the authorities in the implementation of strategic plans to promote Putrajaya as a leisure destination among tourists.
    Keywords: Putrajaya; push; pull; satisfaction; return intention; leisure tourist.
    DOI: 10.1504/IJLTM.2022.10045854
     
  • Tourist Motivations to Participate in Adventure Tourism Activities in Gauteng, South Africa   Order a copy of this article
    by Tshepho J. Chauke, Ndivhuwo N. Tshipala, Liezel Boshoff 
    Abstract: Motivation, which originates in consumer behaviour, plays a significant role in explaining tourist demand. Several researchers have found that adventure tourists are motivated by adventure activities that contain the elements of risk, challenge, sensation, excitement, the locus of control, escape, and social reasons. The objective of this study was to examine tourist motivations to participate in adventure tourism activities in Gauteng, South Africa. The data were collected using a self-administered questionnaire. Respondents were chosen using a snowball sampling technique. Descriptive statistics and inferential statistics were applied, and the results were presented using tables. The results revealed that fun, excitement and exploring new destinations are the main motivating factors for adventure tourists to participate in adventure tourism activities. Furthermore, the results revealed that the respondents mostly participated in adventure activities that are far from their home, and they only started participating in these activities at a certain stage of their lives.
    Keywords: adventure activities; adventure tourism; tourist motivations; motivation theories; motivation factors; adventure risk; adventure tourists; tourist behaviour; South Africa.
    DOI: 10.1504/IJLTM.2022.10049819
     
  • Help! Help! The Invasion of Artificial Intelligence Technology Towards Travel and Tourism Industry: What Malaysian Say About It?   Order a copy of this article
    by Moo Chia May, Cheng Chun Yi, Quah Wei Boon 
    Abstract: Artificial intelligence (AI) is increasingly becoming an everyday reality to support human capability, simplify human life, and improve human ability to use information. The study aims to investigate the perceptions that lead to the acceptance of Malaysians on AI technology for Malaysia’s travel and tourism industry. Explanatory research and quantitative method were applied. 100 Malaysians aged 18 and above were surveyed. Questionnaires were distributed at Armenian Street, Penang. Meanwhile, online questionnaires were carried out. Data gained was analysed using Statistical Packages of Social Science (SPSS). Findings showed a relationship between perceived benefits and acceptances of AI, whereas there is no relationship between perceived risks and acceptance of AI. The results indicated a significant difference in age among Malaysians on their acceptance of AI. This finding and contribution could be highly beneficial to some parties, government agencies, tourism-related businesses, and academicians that are concerned with the development of AI.
    Keywords: artificial intelligence; Malaysians; perceptions; acceptances; travel and tourism industry.
    DOI: 10.1504/IJLTM.2022.10050465