International Journal of Leisure and Tourism Marketing
2013 Vol.3 No.4
Editorial: medical tourism needs competitive dynamism |
Pages | Title and author(s) |
303-327 | How do hotels state their missions? Evidence from an emerging countryErdal Akdeve; Mehmet Ali Koseoglu DOI: 10.1504/IJLTM.2013.057310 |
328-343 | Bumrungrad International Hospital's brand personality: a content analysis of medical tourists' online patient testimonialsMichael Guiry; Salyna Guanajuato DOI: 10.1504/IJLTM.2013.057312 |
344-363 | Characteristics of the leisure activities that create wellness in tourism destinationsDiego R. Medina-Muñoz; Rita D. Medina-Muñoz DOI: 10.1504/IJLTM.2013.057313 |
364-377 | Place marketing of hot spring regions: a market segmentation based on Chinese tourists' perceptions of healthfulness of placesLizone Chang; Rian Beise-Zee DOI: 10.1504/IJLTM.2013.057314 |