
International Journal of Information Technology and Management
2006 Vol.5 No.4
Special Issue on Marketing in the eSociety
Guest Editors: Michael Howley, Panos Louvieris and Professor Len Tiu Wright
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Pages | Title and author(s) |
229-248 | Designing a marketing channel mixLuuk P.A. Simons, Harry Bouwman DOI: 10.1504/IJITM.2006.012037 |
249-266 | The proposal of a comparative framework to evaluate e-business stages of growth modelsPaul Jones, Elizabeth Muir, Paul Beynon-Davies DOI: 10.1504/IJITM.2006.012039 |
267-278 | The management of risk and initiation of trust in online purchasing: UK online wine marketSarah Quinton, Sally Harridge-March DOI: 10.1504/IJITM.2006.012041 |
279-294 | Online retail loyalty strategiesRichard W. Cuthbertson, Kerrie Bridson DOI: 10.1504/IJITM.2006.012042 |
295-307 | Managing customer retention in the UK online banking sectorLiu Liu, Panos Louvieris DOI: 10.1504/IJITM.2006.012043 |
308-320 | Application Service Provision (ASP) for e-business transformation by SMEsPhilip Seltsikas, Lisa K. Brown DOI: 10.1504/IJITM.2006.012044 |