International Journal of Information Technology and Management (IJITM)

International Journal of Information Technology and Management

2006 Vol.5 No.4

Special Issue on Marketing in the eSociety

Guest Editors: Michael Howley, Panos Louvieris and Professor Len Tiu Wright


Pages Title and author(s)
229-248Designing a marketing channel mix
Luuk P.A. Simons, Harry Bouwman
DOI: 10.1504/IJITM.2006.012037
249-266The proposal of a comparative framework to evaluate e-business stages of growth models
Paul Jones, Elizabeth Muir, Paul Beynon-Davies
DOI: 10.1504/IJITM.2006.012039
267-278The management of risk and initiation of trust in online purchasing: UK online wine market
Sarah Quinton, Sally Harridge-March
DOI: 10.1504/IJITM.2006.012041
279-294Online retail loyalty strategies
Richard W. Cuthbertson, Kerrie Bridson
DOI: 10.1504/IJITM.2006.012042
295-307Managing customer retention in the UK online banking sector
Liu Liu, Panos Louvieris
DOI: 10.1504/IJITM.2006.012043
308-320Application Service Provision (ASP) for e-business transformation by SMEs
Philip Seltsikas, Lisa K. Brown
DOI: 10.1504/IJITM.2006.012044