International Journal of Export Marketing (IJExportM)

International Journal of Export Marketing

2024 Vol.6 No.3

Editorial

Pages Title and author(s)
255-297Strategies and challenges in global market entry: an analysis of Turkish SMEs' internationalisation pathways
Marcus Goncalves; Ferhan K. Sengur; Ayşe Kayacı; Elif Celik
DOI: 10.1504/IJEXPORTM.2024.142574
298-318Sunk costs, large domestic market, and the re-entry dilemma: export process in SMEs from a developing economy
Jorge Lengler
DOI: 10.1504/IJEXPORTM.2024.142575
319-336Synergies between entrepreneurial theory, agile and lean start-up models
Henrik G.S. Arvidsson; Ruslana Arvidsson; Jaanika Umalas
DOI: 10.1504/IJEXPORTM.2024.142579
337-357Challenges behind creating a global apparel brand and ways to overcome it: a perspective of the RMG sector of Bangladesh
Saju Shaha; Hasin Shahriyar; Samia Jabin; Readowan Rashed; Md Akram Hossain; Esrat Shabnam Ishan
DOI: 10.1504/IJEXPORTM.2024.142580
358-372Managing the retention of key employees in international acquisitions: a multiple case study
Tahir Ali; Khuram Shahzad
DOI: 10.1504/IJEXPORTM.2024.142577

 

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