Forthcoming articles

International Journal of Export Marketing

International Journal of Export Marketing (IJExportM)

These articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Export Marketing (1 paper in press)

Regular Issues

  •   Free full-text access Open AccessThe Dynamics of Entry Mode Choice in Challenging Business Environments: An Exploratory Study of Medium Sized Exporters Entry into Africa
    ( Free Full-text Access ) CC-BY-NC-ND
    by Henrik Gundelach, Michael W. Hansen 
    Abstract: This article studies the entry modes adopted by medium-sized enterprises (MEs) seeking market access to challenging business environments in Africa. Based on a review of the extant literature on entry mode choice and organisational learning in internationalisation, we develop a dynamic model for analysing entry mode choice of exporting MEs. Via a longitudinal study of 14 Danish MEs attempted entry into the Kenyan market, we found that gaining better knowledge of own resources in relation to the Kenyan business environment did not make the MEs adjust their entry mode. The only behavioural adjustments in lieu of better knowledge were that several MEs, rather than changing their preferred entry mode, decided to abandon entry altogether. We ascribe this lack of adaptation of entry mode strategy to organisational inertia. In conclusion, we argue that our findings have important implications for the theory of organisational learning in internationalisation.
    Keywords: Export; internationalisation; Uppsala model; Africa; entry modes; challenging business environments; resource-based view; institutional perspective; medium-sized enterprises; path dependency; experiential learning; inertia.

 

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