Forthcoming and Online First Articles

International Journal of Export Marketing

International Journal of Export Marketing (IJExportM)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Export Marketing (2 papers in press)

Regular Issues

  • Strategies and challenges in global market entry: an analysis of Turkish SMEs’ pathways   Order a copy of this article
    by Marcus Goncalves, Ferhan K. Sengur, Ayşe Kayaci, Elif Celik 
    Abstract: This study delves into the internationalisation of Turkish small and medium-sized enterprises, focusing on entry modes and the multifaceted challenges they encounter in global market integration. Employing a qualitative method, the research synthesises data from semi-structured interviews with Turkish SME managers, revealing insights into internationalisation’s strategic and operational dynamics. Findings highlight a predominant preference for export as an initial entry, underpinned by their adaptation to evolving global trade norms and domestic market constraints. Challenges identified include financial limitations, inadequate market knowledge, and operational hurdles, collectively influencing strategic directions and international performance. The study contributes to the international business literature by providing a nuanced understanding of SME internationalisation in an emerging market context, offering implications for policymakers and practitioners aiming to foster greater competitiveness of Turkish SMEs. Recommendations focus on enhancing governmental support, improving access to international market information, and fostering strategic alliances to navigate the complex terrain of global business.
    Keywords: internationalisation; exports; entry mode; emerging markets; Turkey; Türkiye.

  • Sunk costs, large domestic market, and the re-entry dilemma: export process in SMEs from a developing economy   Order a copy of this article
    by Jorge Lengler 
    Abstract: As domestic markets become more competitive, small and mid-sized firms (SMEs) from developing economies search for opportunities in foreign countries. Some of these companies exit and re-enter those markets several times. This study explores the role of export sunk costs, time-out period and domestic market size as variables influencing the decision to return or avoid the once-abandoned foreign market. To achieve these goals, top managers from three export SMEs from Brazil were interviewed using an interpretive approach. The results show that sunk costs involved in the re-entry process, the time-out period, and the domestic market size dissuade managers from re-entering abandoned foreign markets.
    Keywords: re-entry; small and mid-sized firms; SME; sunk costs; developing economies.