International Journal of Export Marketing (IJExportM)

International Journal of Export Marketing

You can read the full text of the articles marked as free below using the links provided.

2022 Vol.5 No.1

Editorial

Pages Title and author(s)
4-31Service co-creation in destination exporting - does decision-making logic foster the service co-creation process in designing new services?
Md. Nur Alam; Imtiaz Masroor; S.M. Rifat; Sandip Dey; Md. Noor Un Nabi; Sarif Mohammad Khan
DOI: 10.1504/IJEXPORTM.2022.127776
32-49Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions
Mark Pasquine; Øystein Moen; Richard Glavee-Geo
DOI: 10.1504/IJEXPORTM.2022.127774

Open Access Article

50-72Subordinate and supervisor relationship through the lens of Guanxi: first empirical research in Vietnam
Trang Huyen Kim; Thai Hong Dang; Hong Thi Bui; Linh Cu Khanh; Anh Minh Tran
DOI: 10.1504/IJEXPORTM.2022.127782
73-102Managing global supply chain disruptions under the COVID-19 pandemic: the case of the Norwegian seafood industry
Valeria Nyu; Frode Nilssen; Oleg Nenadic
DOI: 10.1504/IJEXPORTM.2022.127779
103-136The country-of-origin effect in the services marketing field: a systematic review and directions for future research
Itır Ceren Morcote Santos
DOI: 10.1504/IJEXPORTM.2022.127780

 

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