International Journal of Entrepreneurship and Innovation Management (IJEIM)

International Journal of Entrepreneurship and Innovation Management

2010 Vol.11 No.1

Special Issue on Entrepreneurial Marketing – the Interface Between Marketing and Entrepreneurship

Guest Editor: Sascha Kraus and Reinhard Schulte


Pages Title and author(s)
3-18History, theory and evidence of entrepreneurial marketing – an overview
Gerald E. Hills, Claes M. Hultman, Sascha Kraus, Reinhard Schulte
DOI: 10.1504/IJEIM.2010.029765
19-34Entrepreneurial marketing: moving beyond marketing in new ventures
Sascha Kraus, Rainer Harms, Matthias Fink
DOI: 10.1504/IJEIM.2010.029766
35-55Marketing in new business ventures: examining the myth of informality
Sabrina Phua, Oswald Jones
DOI: 10.1504/IJEIM.2010.029767
56-74Entrepreneurial marketing and the role of information – evidence from young service ventures
Reinhard Schulte, Fabian Eggers
DOI: 10.1504/IJEIM.2010.029768
75-94Entrepreneurial marketing strategy: lessons from the Red Queen
Minet Schindehutte, Michael Morris
DOI: 10.1504/IJEIM.2010.029769
95-108Entrepreneurship and marketing education: time for the road less travelled?
David Stokes, Nicholas C. Wilson
DOI: 10.1504/IJEIM.2010.029770
109-135Optimal marketing strategies for competing new ventures in a nascent industry
John N. Angelis, Moren Levesque
DOI: 10.1504/IJEIM.2010.029771