International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2024 Vol.14 No.2


Pages Title and author(s)
103-127Linking electronic customer relationship management and customer loyalty through serial mediation of customer experience and customer satisfaction
Anupreet Kaur Mokha; Pushpender Kumar
DOI: 10.1504/IJECRM.2024.138642
128-142Visual photography's influences on hotel selection: an analysis using e-booking as a comparative platform
Javier A. Sánchez-Torres; Sandra-Milena Palacio-López; Yuri-Lorene Hernández-Fernández; Francisco-Javier Arroyo-Cañada; Ana Argila-Irurita
DOI: 10.1504/IJECRM.2024.138643
143-157The relationship between social media, willingness to interact and purchase intention of young Vietnamese towards an online movie streaming platform: a case study on FPT Play
Hong Minh Ngoc Tran; Ngoc Phuong Anh Nguyen; Ngoc Minh Anh Le; Thi My Hien Tran; Minh Ngan Nguyen; Truc Vi Nguyen
DOI: 10.1504/IJECRM.2024.138646
158-180The impacts of value derived from Facebook interactions on political voting
Ghada Chourou; Eya Kbaier; Nesrine Ben Amor; Imène Ben Yahia
DOI: 10.1504/IJECRM.2024.138651
181-205Enhancing customer loyalty in financial service through harnessing relationship marketing: the mediating effects of brand image
Shah Alam Kabir Pramanik; Md. Shah Azam; Md. Rakibul Hafiz Khan Rakib
DOI: 10.1504/IJECRM.2024.138649

 

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