Sample articles
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International Journal of Electronic Customer Relationship Management
| Title | Author(s) | Vol. and Issue nos. | Page nos. | Full-text article |
| Impact of logistic flows of service quality and delivery dimension towards customer satisfaction: an empirical study | Neha Choudhary; Anand Prasad Sinha; Somnath Mukherjee | Vol.15 No.1/2 | 116-150 | |
| CRM strategies within small and medium family-owned businesses: a multiple case study | Chifae El Hail; Mustapha El Koraichi | Vol.15 No.1/2 | 93-115 | |
| Engaging customer in live-streaming commerce: the impact of interactivity and perceived value on trust | Rizkia Ayu Amilia; Atik Aprianingsih; Mustika Sufiati Purwanegara; Margareth Setiawan; Teresia Debby | Vol.15 No.1/2 | 73-92 | |
| Critical success factors in implementing a CRM solution: a case study | Carlos Pissarra; Jorge Vareda Gomes; Mário Romão | Vol.15 No.1/2 | 40-72 | |
| Integration of customer relationship management in e-commerce | K.V. Manjunath; Madhuvaishnavi Thyagaraj; N. Shivaraj Shreya; K. Sridahar Inchara; Seema B. Hegde | Vol.15 No.1/2 | 24-39 | |
| Impact of influencer marketing on buying behaviour of millennials and generation Z | Rimple Sharma; Kumar Sanu | Vol.15 No.1/2 | 1-23 |