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International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management


Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Impact of logistic flows of service quality and delivery dimension towards customer satisfaction: an empirical studyNeha Choudhary; Anand Prasad Sinha; Somnath MukherjeeVol.15 No.1/2116-150Free access
CRM strategies within small and medium family-owned businesses: a multiple case studyChifae El Hail; Mustapha El KoraichiVol.15 No.1/293-115Free access
Engaging customer in live-streaming commerce: the impact of interactivity and perceived value on trustRizkia Ayu Amilia; Atik Aprianingsih; Mustika Sufiati Purwanegara; Margareth Setiawan; Teresia DebbyVol.15 No.1/273-92Free access
Critical success factors in implementing a CRM solution: a case studyCarlos Pissarra; Jorge Vareda Gomes; Mário RomãoVol.15 No.1/240-72Free access
Integration of customer relationship management in e-commerceK.V. Manjunath; Madhuvaishnavi Thyagaraj; N. Shivaraj Shreya; K. Sridahar Inchara; Seema B. HegdeVol.15 No.1/224-39Free access
Impact of influencer marketing on buying behaviour of millennials and generation ZRimple Sharma; Kumar SanuVol.15 No.1/21-23Free access