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International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management


Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Enhancing customer loyalty in financial service through harnessing relationship marketing: the mediating effects of brand imageShah Alam Kabir Pramanik; Md. Shah Azam; Md. Rakibul Hafiz Khan RakibVol.14 No.2181-205Free access
The impacts of value derived from Facebook interactions on political votingGhada Chourou; Eya Kbaier; Nesrine Ben Amor; Imène Ben YahiaVol.14 No.2158-180Free access
The relationship between social media, willingness to interact and purchase intention of young Vietnamese towards an online movie streaming platform: a case study on FPT PlayHong Minh Ngoc Tran; Ngoc Phuong Anh Nguyen; Ngoc Minh Anh Le; Thi My Hien Tran; Minh Ngan Nguyen; Truc Vi NguyenVol.14 No.2143-157Free access
Visual photography's influences on hotel selection: an analysis using e-booking as a comparative platformJavier A. Sánchez-Torres; Sandra-Milena Palacio-López; Yuri-Lorene Hernández-Fernández; Francisco-Javier Arroyo-Cañada; Ana Argila-IruritaVol.14 No.2128-142Free access
Linking electronic customer relationship management and customer loyalty through serial mediation of customer experience and customer satisfactionAnupreet Kaur Mokha; Pushpender KumarVol.14 No.2103-127Free access