International Journal of Electronic Customer Relationship Management
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International Journal of Electronic Customer Relationship Management (3 papers in press)
Influence of customer relationship management on customer behavior, a moderating role of social media in bank and financial institutions. by Pramis Baral, Binod Krishna Shrestha Abstract: The influence of customer relationship management on customer behavior is an issue of emerging debate. This study examines the perceived influence of customer relationship management on customer behavior among 304 bank customers from Nepali bank and financial institutions. This research uses quantitative methodology. This study asserts that customer relationship management has a positive influence on customer behavior. It is also observed that social media fail to accept the moderating role between customer relationship management and customer behavior. However, the results confirm the direct relationship of social media with customer behavior. This research provides invaluable insights to researchers, scholars and bank managers. Keywords: customer relationship management; social media; customer behavioral output.
Marketing communication in the digital age: Exploring Cultural Historical Activity Theory (CHAT) in examining Facebook's advertising platform. by Mohammed Nuseir Abstract: Facebook is the leading social media platform with more than 1.8billion users. The growth of Facebook has been a phenomenon and the demographics of its users cuts across all social strata. Businesses have taken note of Facebooks online presence and are increasingly advertising on Facebook. The total number of advertisements on Facebook over the past 5 years has continued to grow exponentially. The Facebook platform is increasingly becoming a link between businesses and clients. In understanding the role of Facebook in creating a link, there is a need to draw in a theoretical framework that identifies the importance of technology mediation between Subjects and Objects. rnThe Cultural Historical Activity Theory or CHAT or Activity Theory is a theory that explicates the role of technology as a mediator between different groups of users. This theory identified five key components that establish the importance of mediating factors' in such a way that the users' ability to beneficially employ technology is enhanced. These factors include Subjects, Community, Tools, Division of labor and Rules. The use of Facebook to reach the customers can be explored within the theoretical lens of CHAT. The nature of communication passed between the advertiser, and its customers have to be done within the boundaries of these CHAT factors. rn Keywords: Communication; Social media platform; Technology mediation; Digital Age; Cultural-Historic Activity Theory (CHAT).
Clarifying the Effect of Customer Knowledge Management to Improve Business Performance of Banks: Considering the Role of Electronic Customer Relationship Management by Abbas Ali Rastgar, Ebrahim Esmaili, Reihaneh Naderi, Amin Hemmati Abstract: All companies need to create a better and more powerful customer knowledge management for improving customer satisfaction and business performance. A number of studies have examined the positive effects that customer knowledge management may have on business performance and also a number of studies have examined the positive effects that customer relationship management may have on business performance. But the main objective of this study is to evaluate the role of electronic customer relationship management on relationship between customer knowledge management and business performance. The research population is Mellat bank's clients in Tehran. For data analysis, structural equation modeling is used. The results showed that customer knowledge management and electronic customer relationship management are affecting direct factors on business performance also there is indirect effect between customer knowledge management and business performance through electronic customer relationship management. On the other hand, both analytical and operational customer relationship management have effect on business performance. Keywords: Customer Knowledge Management; Electronic Customer Relationship Management; Business Performance.