International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2022 Vol.13 No.4


Pages Title and author(s)
295-313A study of the key drivers of brand strengthening in e-tourism businesses: ranking with ISM approach
Reza Yazdani; Mohammad Javad Taghipourian; Mohammad Mahdi Pourpasha; Seyed Shamseddin Hosseini
DOI: 10.1504/IJECRM.2022.126900
314-341Enhancement of touchpoint interactions on customer experience management in the banking sector
R. Sivakumar; C. Ganeshkumar
DOI: 10.1504/IJECRM.2022.126891
342-356A path to empower consumers' lookout: analysing the role of digital strategies on consumers' intention to buy from the perspective of TBP
Abdul Waheed; Wasim Ahmad; Nida Syed; Umar Farooq; Sher Zaman Khan; Muhammad Faisal Shahzad
DOI: 10.1504/IJECRM.2022.126890
357-387The role of customer experience in the formation of customer engagement in the retail banking industry: mediation and moderation analysis
Jyothi Chepur; Raja Shekhar Bellamkonda
DOI: 10.1504/IJECRM.2022.126896

 

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