International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2016 Vol.10 No.1

Special Issue on Innovative E-Marketing Products and Management: Customer Behaviour and Service

Guest Editor: Dr. Georgios Tsekouropoulos


Pages Title and author(s)
2-13Business process automation in Greek telecommunications companies and marketing strategies
Nikolaos Katsonis; Michael Sfakianakis
DOI: 10.1504/IJECRM.2016.079383
14-27Determinants of consumers' behaviour toward alcohol drinks: the case of Greek millennials
Andrianna Armira; Eleni Armira; Dimitris Drosos; Michalis Skordoulis; Miltiadis Chalikias
DOI: 10.1504/IJECRM.2016.079377
28-38Viral marketing analysis and evaluation: the case of the Greek consumer market
Eleni Rouva; Panagiota Lalou; Michalis Skordoulis; Miltiadis Chalikias
DOI: 10.1504/IJECRM.2016.079375
39-53The impact of leadership type, employee motivation and job satisfaction on the performance of Greek Lifelong Learning Training
Dimitrios Theoharis; Antonios Katavelos; Vasiliki Tsekouropoulou; Eleni Tegkelidou
DOI: 10.1504/IJECRM.2016.079382
54-64Green marketing as a strategic tool for the sustainable development of less favoured areas of Greece: women's agro-tourism cooperatives
Stefanos Tsiaras; Eleni Triantafillidou; Effimia Katsanika
DOI: 10.1504/IJECRM.2016.079376

Additional Paper

65-87The relationships among information systems, knowledge sharing, and customer relationship management in banking industry
Thanh-Binh Phung
DOI: 10.1504/IJECRM.2016.079380