International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2013 Vol.7 No.1


Pages Title and author(s)
1-20What hooks customers into using online reservation portals: a multichannel perspective
Mohammad Ahmad Al-Hawari
DOI: 10.1504/IJECRM.2013.054073
21-44Factors influencing adoption of relationship marketing practices for overall growth of firm: an ISM-based model validation
Ashish Gupta; G.P. Sahu
DOI: 10.1504/IJECRM.2013.054074
45-67Concerns vital for mobile CRM in banking: a qualitative study
Preety Awasthi; Purnima S. Sangle
DOI: 10.1504/IJECRM.2013.054075
68-86Linkages between CRM technologies, knowledge applications and first call resolution in inbound call centres
Aliyu Olayemi Abdullateef; Sany Sanuri Mohd Mokhtar; Rushami Zien Yusoff
DOI: 10.1504/IJECRM.2013.054076

 

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