International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2010 Vol.4 No.2


Pages Title and author(s)
97-124A hierarchical structure to evaluate risk of customer relationship management (CRM) projects
Abbas Keramati, Salman Nazari-Shirkouhi, H. Moshki, E .Maleki Berneti
DOI: 10.1504/IJECRM.2010.031861
125-160Transactional marketing and relationship marketing paradigms: a structural equation modelling approach
Mamoun N. Akroush
DOI: 10.1504/IJECRM.2010.031862
161-179Designing systems using business components: a case study in call centre automation
Parviz Ghandforoush, Tarun K. Sen, David P. Tegarden, Ramachandran Ramaswamy
DOI: 10.1504/IJECRM.2010.031863
180-195A comparative analysis between US and Italian food companies on stakeholder relationships via websites
A. Siano, M. Siglioccolo, M. Palazzo
DOI: 10.1504/IJECRM.2010.031864
196-208Reverse logistics operations in Singapore to support Asia Pacific regions
A.W.K. Tan, P. Hosie
DOI: 10.1504/IJECRM.2010.031865

 

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