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  1. International Journal of Electronic Customer Relationship Management
  2. Published issues
  3. 2007 Vol.1 No.3
International Journal of Electronic Customer Relationship Management (IJECRM)

International Journal of Electronic Customer Relationship Management

2007 Vol.1 No.3


Pages Title and author(s)
231-241Cause related marketing – commercialism or altruism: Finding the balance?
Goran Svensson, Greg Wood
DOI: 10.1504/IJECRM.2007.017793
242-257Mobile Customer Relationship Management: a communication perspective
Jaakko Sinisalo, Heikki Karjaluoto
DOI: 10.1504/IJECRM.2007.017794
258-268Business/IT-alignment for customer relationship management: framework and case studies
Ronald Batenburg, Johan Versendaal
DOI: 10.1504/IJECRM.2007.017795
269-278Enhancing e-CRM in the insurance industry by mobile e-services
Freimut Bodendorf, Andreas Schobert
DOI: 10.1504/IJECRM.2007.017796
279-286Marketing strategies through customer attention: beyond technology-enabled Customer Relationship Management
Steve Jones, Ashok Ranchhod
DOI: 10.1504/IJECRM.2007.017797
287-306Internet Marketing adoption: factors affecting website sophistication
Maria Teresa Borges Tiago, Joao Pedro Almeida Couto, Flavio Borges Tiago, Jose Antonio Cabral Vieira
DOI: 10.1504/IJECRM.2007.017798
307-325A study for establishing E-commerce Business Satisfaction model to measure e-commerce success in SMEs
E. Gide, M.X. Wu
DOI: 10.1504/IJECRM.2007.017799

 

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