![International Journal of Chinese Culture and Management (IJCCM) International Journal of Chinese Culture and Management (IJCCM)](https://www.inderscience.com/images/cover/scoverijccm.jpg)
International Journal of Chinese Culture and Management
2008 Vol.1 No.4
Special Issue on the Globalisation of Chinese Brands
Guest Editors: Dr. Ilan Alon and Dr. John R. McIntyre
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Special Issue on the Globalisation of Chinese Brands
Guest Editors: Dr. Ilan Alon and Dr. John R. McIntyre
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