International Journal of Business and Systems Research (IJBSR)

International Journal of Business and Systems Research

2024 Vol.18 No.4


Pages Title and author(s)
307-336Prioritising the barriers of omni-channel retailing implementation: an emerging market perspective
Ranjit Roy Ghatak
DOI: 10.1504/IJBSR.2024.139519
337-359Impact of digital marketing tools on brand awareness and online shopping behaviour: an empirical study
S.M. Sohel Rana; Abul Khair Jyote; Suman Prosad Saha; Zakia Binte Jamal
DOI: 10.1504/IJBSR.2024.139520
360-377Multi-dimensional assessment of risk to business continuity plans of Indian SMEs in the wake of pandemic induced business risks
Y.M. Gireesh; Nandeesh V. Hiremath; K.V. Manjunath; B.V. Nagaraj; Sunil Kumar R. Hiremath
DOI: 10.1504/IJBSR.2024.139523
378-400Improving the impact of innovation and technology centres on the performance of university-based start-ups
Marina Romanovich; Hossein Mohseni; Liudmila Romanovich
DOI: 10.1504/IJBSR.2024.139525

 

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