International Journal of Business and Systems Research (8 papers in press)

Regular Issues

• AI-enabled HR analytics: effective HR practices and organisational sustainability using predictive decision making  
  by Om Prakash Yadav, Dharm Bir Singh, Richa Srivastava, Priyadarshani Singh , Ruchi Rayat, Shubhash Kumar Verma, Akash Kumar Srivastava 
  Abstract: This research investigates the influence of AI-driven HR analytics on predictive decision-making and its consequential implications for organisational sustainability and the efficacy of HR practices within the service industry. The methodology employed is both descriptive and cross-sectional, leveraging a survey instrument to gather data from 476 HR managers and executives affiliated with service sector organisations in India. The survey comprised 39 scaled items designed to evaluate nine variables pertinent to AI-enabled HR analytics and anticipatory HRM decision-making. The results indicate that virtual interviews, onboarding automation, goal setting and tracking, adaptive learning, and retention prediction positively and statistically significantly impact AI-enabled HR analytics in the service sector. Furthermore, it has been demonstrated that AI-enabled HR analytics possesses a considerable positive effect on anticipatory HRM decision-making. In addition, anticipatory HRM decision-making is shown to significantly bolster organisational sustainability and the efficiency of HR practices in the service sector.
  Keywords: AI-enabled HR analytics; organisational sustainability; predictive decision making; effective HR practices; virtual interviews.
  DOI: 10.1504/IJBSR.2025.10069364
   
  
• The impact of retaining human competencies on the economics of digital transformation in the Ministry of HR and Social Development in the Kingdom of Saudi Arabia  
  by Sanaa Mostafa Mohammed, Mohammed Thani Alhumaid, Badreldin Mohamed Ahmed Abdulrahman 
  Abstract: This study aims to know the impact of retaining human competencies on the economics of digital transformation in the Ministry of HR and Social Development in the KSA. 350 individuals working in the Ministry of HR and Social Development in the KSA participated in the survey. SPSS was used to evaluate the data and test the research variables. According to the results of this study, human resource retention has a positive impact on the economics of digital transformation in the Ministry of HR and Social Development. The generalizability of the research findings may be limited depending on the chosen research approach. As a result, scholars are encouraged to further test the proposed theories. To the best of our knowledge, this paper is the first to investigate the impact of human resource retention on the economics of digital transformation in the Ministry of HR and Social Development in the KSA.
  Keywords: retaining human competencies; economics of digital transformation; HR and social development; KSA.
  DOI: 10.1504/IJBSR.2025.10069531
   
  
• Does presence matter? Impact of telepresence and social presence on purchase intention from VR shopping sites: empirical examination  
  by Lalit Kumar, Saurabh Verma, Ruchi Srivastava, Bhoopendra Bharti 
  Abstract: This research examines the impact of telepresence and social presence on the intention to purchase from Virtual Reality (VR) shopping platforms, presenting empirical evidence derived from descriptive and cross-sectional methodologies. Data was gathered through a survey utilising adapted scales from previous investigations, consisting of 43 scale items that evaluate 10 variables associated with social presence, telepresence, and purchase intention. A purposive sampling strategy was employed to collect responses from 525 participants. The results indicate that involvement and spatial presence significantly and positively influence social presence. Moreover, spatial presence, physical immersion, and experiential realism have a substantial and affirmative effect on telepresence. In addition, social presence exhibits a positive and significant relationship with purchase intention. Conversely, telepresence reflects a positive yet statistically insignificant relationship with purchase intention. These findings enhance the comprehension of consumer behaviour dynamics within VR shopping settings, providing valuable implications for VR commercial platforms.
  Keywords: virtual reality; social presence; telepresence; purchase intention; spatial presence.
  DOI: 10.1504/IJBSR.2025.10069533
   
  
• Access to credit and business growth: the impact of business location and sector  
  by Selma Dzifa Addo, Joseph Osei Asantey, Emmanuel Mensah, Kingsley Tornyeva 
  Abstract: The study examined business location and sector as moderators in the interplay between credit access and the progress of a business. Respondents were made up of owners/managers of medium-sized businesses within five regional capitals in Ghana. Structured questionnaires were distributed to the owners/managers of businesses to complete. The findings from the regression analysis revealed that the relationship between access to credit and business growth is not only significant but also positive. Furthermore, the relationship is further amplified by the specific location and sector in which the business operates. These insights highlight the importance for entrepreneurs to thoroughly evaluate the challenges and opportunities inherent in different business sectors and locations before deciding where to establish or expand their operations. By strategically choosing a favorable business location and sector, entrepreneurs can maximize the positive impact of credit access on their business growth.
  Keywords: location; sector; medium-sized enterprises; access to credit; knowledge spillover theory; KST; growth; resource-based view theory; RBV; developing economy; regression analysis; moderation relationship.
  DOI: 10.1504/IJBSR.2025.10070315
   
  
• Employee’s adoption in digital technologies: role of employee competence and readiness  
  by S. Vijayarani , M. Sowmiya, M. Harish, B. Premkumar 
  Abstract: Employee digital technology readiness, competence, perceived work meaningfulness, and active personality are examined in the context of organisational digital transformation. The goal is to understand how these factors combine to improve digital employee performance and adaptability. Based on employee digital technology readiness and competence literature, the study provides a conceptual framework that examines how digital readiness affects employee competence and work meaningfulness, modulated by active personality qualities. Following Moreno, this study surveyed work-place digital technology users online. Qualtrics used independent expert opinions to build and distribute the survey for clarity and readability. Literature-based instrument data was analysed using SPSS and structural equation modelling. SEM revealed correlations and mediation effects between latent variables, exposing employee preparedness, competence, and job results. Data structural route analysis reveals several critical conclusions. First, digital technology preparedness boosts employee skills and job satisfaction. This shows that tech-savvy workers are more engaged and skilled. Second, proactive employees are more likely to adopt technology and find significance in their work, as their active personalities strengthened the relationship between digital preparedness and employment meaningfulness. Meaningful employment improves employee competence, showing engaged workers learn and perform well.
  Keywords: digital technology readiness; employee competence; meaningfulness of work; active personality; organisational digital transformation; job satisfaction; skill development.
  DOI: 10.1504/IJBSR.2025.10070467
   
  
• Role of innovation and trust in the formation and success of strategic alliances in technology sectors  
  by Sunil Mishra, Richa Sharma, Vimla Vimla, Haldhar Sharma, Manpreet Kaur Bhatia 
  Abstract: Strategic alliances are highly essential in the technology sector with regard to competitive advantages. The paper explores how innovation and trust spur the formation and success of those alliances. The fast-paced progress needed in technology requires constant adaptation, so businesses seek alliances that add scope to their operations. Innovation encourages joint research and product development, while trust ensures commitment, uninhibited information sharing, and common goals. A mixed-methods approach was used in the method of analysis, where the tools of Python, IBM SPSS, and MS Excel were applied to analyze data quantitatively alongside qualitative industry expert insights. The findings indicate that alliances based on both trust and innovation yield better knowledge-sharing, market positioning, and immunity to competition. High trust correlates with output innovation, demonstrating that trust facilitates effective collaboration. This study shows that trust and creativity are crucial to alliance development and provides a framework for practitioners to build successful collaborations.
  Keywords: strategic alliances; innovation; trust; technology sector; collaboration; research and development; R&D; market positioning; knowledge transfer.
  DOI: 10.1504/IJBSR.2025.10070559
   
  
• Effectiveness of experiential business models marketing in building customer engagement  
  by M.Sivakoti Reddy , Ashutosh Singh, M. Jagadish Kumar, Rameshwaran Byloppilly, Krishna B. Koppa 
  Abstract: This study discusses how experiential marketing enables brands to develop an engagement strategy that can deepen emotional connections, increase loyalty, and lead to advocacy instead of mere advertising through transactive experience. This article reviews a literature study and case studies to establish whether experiential marketing elevates customer engagement industry-wide. Using 470 data points, engagement, metrics-emotional connection, purchase intent, and brand loyalty-are considered for a closer view. The research approach involves qualitative interviews and quantitative business surveys using experiential strategies. The analytical tools used for the research outcome are Python, which is used for data visualisation; SPSS, which is used for survey analysis; ANOVA, which is used for comparing metrics; and Mathematica, which is used for calculations. This paper shows that experiential marketing significantly influences brand loyalty, purchase intent, and emotional connection. Additionally, sensory marketing, brand activities, and product testing positively enhance the value of brands. It can be concluded that experiential marketing is beneficial in competitive markets; however, this has to be adapted according to customers’ changing needs, with practical implications for long-term customer engagement.
  Keywords: experiential marketing; customer engagement; sensory marketing; brand loyalty; interactive content; emotional connection; customer participation; marketing strategies.
  DOI: 10.1504/IJBSR.2025.10070734
   
  
• Data analytics and strengthening organisational management, bonds to boost employee engagement and commitment  
  by J. Benila Pearl, Anvay Bhargava, B. Vaidianathan , M. Jagadish Kumar, S. Suman Rajest 
  Abstract: The study focuses on the importance of data analytics, strengthening organisational management and tenure in innovative work practices, and examining the effect of data analytics on a company’s success. As such, this paper considers how psychological contract unwritten expectations between employees and employers define power and control mechanisms to influence the above factors. The study sample consisted of 200 employees in a middle-sized organisation. The study employed structured surveys and organisational records in data collection. Employee expectations, company promises, perceived fulfilment, engagement scores, and tenure were key variables. Use of Excel and SPSS for data organisation and statistical analysis. A healthy psychological contract leads to an empowered and innovative workplace, not only productivity. Besides these psychological dynamics, they show how employment longevity indicates stability and experience. Still, they show how workplace power structure affects career longevity. This integrative literature and empirical analysis would show how psychological contracts affect engagement and retention. Findings may help organisations establish strategic frameworks to promote workforce stability, engagement, and performance by developing employer-employee psychological relationships.
  Keywords: psychological contract; decentralised control; leadership dynamics; control dynamics; organisational flexibility; performance management.
  DOI: 10.1504/IJBSR.2025.10070794