International Journal of Business Forecasting and Marketing Intelligence (IJBFMI)

International Journal of Business Forecasting and Marketing Intelligence

2020 Vol.6 No.2


Pages Title and author(s)
79-98The impact of green banking initiatives on green brand equity of banks in India
Sangeeta Trott
DOI: 10.1504/IJBFMI.2020.109877
99-117Machine learning based classification and segmentation techniques for CRM: a customer analytics
Narendra Singh; Pushpa Singh; Krishna Kant Singh; Akansha Singh
DOI: 10.1504/IJBFMI.2020.109878
118-134What's in a brand name? Preferences of mobile wallets in India under a shifting regulation
Pavel Reyes-Mercado; M. Karthik; Ram Kumar Mishra
DOI: 10.1504/IJBFMI.2020.109880
135-156Aggregate planning application in a reverse logistics operation - a case study at a beverage manufacturer
Elia Oey; Renita Vashti Bangun
DOI: 10.1504/IJBFMI.2020.109876
157-166Impact of ICT training and education on women's employability and entrepreneurial skills: achieving the sustainable development goals
Masood Ul Hassan; Zeeshan Iqbal; Kamran Shakir
DOI: 10.1504/IJBFMI.2020.109879

 

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