International Journal of Business Forecasting and Marketing Intelligence (IJBFMI) Inderscience Publishers - linking academia, business and industry through research

International Journal of Business Forecasting and Marketing Intelligence

Pages	Title and author(s)
79-98	The impact of green banking initiatives on green brand equity of banks in India Sangeeta Trott DOI: 10.1504/IJBFMI.2020.109877
99-117	Machine learning based classification and segmentation techniques for CRM: a customer analytics Narendra Singh; Pushpa Singh; Krishna Kant Singh; Akansha Singh DOI: 10.1504/IJBFMI.2020.109878
118-134	What's in a brand name? Preferences of mobile wallets in India under a shifting regulation Pavel Reyes-Mercado; M. Karthik; Ram Kumar Mishra DOI: 10.1504/IJBFMI.2020.109880
135-156	Aggregate planning application in a reverse logistics operation - a case study at a beverage manufacturer Elia Oey; Renita Vashti Bangun DOI: 10.1504/IJBFMI.2020.109876
157-166	Impact of ICT training and education on women's employability and entrepreneurial skills: achieving the sustainable development goals Masood Ul Hassan; Zeeshan Iqbal; Kamran Shakir DOI: 10.1504/IJBFMI.2020.109879