Sample articles

You can read all of these full-text articles free of charge - click Free access

International Journal of Business Forecasting and Marketing Intelligence (IJBFMI)

International Journal of Business Forecasting and Marketing Intelligence


Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Forecasting (un-)seasonal demand using geostatistics, socio-economic and weather dataFlora Babongo; Tapio Niemi; Valérie Chavez-Demoulin; Ari-Pekka Hameri; Patrik AppelqvistVol.5 No.1103-124Free access
Discovering the brand personality of BoniaHasliza Hassan; Abu Bakar Sade; Hui Xin LowVol.5 No.186-102Free access
Beneficiaries' perception and attitude towards service quality of non-profit organisationsRupinder Kaur; Babita KumarVol.5 No.171-85Free access
A comparative study of forecasting methods for sporadic demand in an auto service stationRahul S. Mor; Jitendra Nagar; Arvind BhardwajVol.5 No.156-70Free access
Assessment of efficiency and ranking of microfinance institutions in India: a two-stage bootstrap DEA analysisAsif Khan; Rachita GulatiVol.5 No.123-55Free access
Consumers' electronic word of mouth-seeking intentions on social media sites concerning Saudi bloggers' YouTube fashion channels: an eclectic approachMajdah ALNefaie; Shahadat Khan; Siva MuthalyVol.5 No.11-22Free access