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International Journal of Business Forecasting and Marketing Intelligence (IJBFMI)

International Journal of Business Forecasting and Marketing Intelligence

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Capturing marketing information and marketing intelligence: ethical issues and concernsPratap Chandra MandalVol.4 No.199-110Free access
An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from IndiaVikram Sharma; Vikas GautamVol.4 No.186-98Free access
Exploring the role of technological developments and open innovation in the survival of SMEs: an empirical study of PakistanMasood Ul Hassan; Zeeshan Iqbal; Maimoona Malik; Muhammad Iftkhar AhmadVol.4 No.164-85Free access
An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brandsJavad Khazaei Pool; Sobhan Asian; Ahmad Abareshi; Hamze Kazemi MahyariVol.4 No.143-63Free access
Brand passion and its implication on consumer behaviourChristine D'limaVol.4 No.130-42Free access
Perception and switch intention of rural customers towards organised retailSunit Sharma; Tejinder Sharma; Purnendu MandalVol.4 No.113-29Free access
Time taken to complete a meal: a distinctive study of full-service restaurants in IndiaD.P. SudhagarVol.4 No.11-12Free access