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International Journal of Business Forecasting and Marketing Intelligence

Title	Author(s)	Vol. and Issue nos.	Page nos.	Full-text article
Capturing marketing information and marketing intelligence: ethical issues and concerns	Pratap Chandra Mandal	Vol.4 No.1	99-110
An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from India	Vikram Sharma; Vikas Gautam	Vol.4 No.1	86-98
Exploring the role of technological developments and open innovation in the survival of SMEs: an empirical study of Pakistan	Masood Ul Hassan; Zeeshan Iqbal; Maimoona Malik; Muhammad Iftkhar Ahmad	Vol.4 No.1	64-85
An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands	Javad Khazaei Pool; Sobhan Asian; Ahmad Abareshi; Hamze Kazemi Mahyari	Vol.4 No.1	43-63
Brand passion and its implication on consumer behaviour	Christine D'lima	Vol.4 No.1	30-42
Perception and switch intention of rural customers towards organised retail	Sunit Sharma; Tejinder Sharma; Purnendu Mandal	Vol.4 No.1	13-29
Time taken to complete a meal: a distinctive study of full-service restaurants in India	D.P. Sudhagar	Vol.4 No.1	1-12