Sample articles

You can read all of these full-text articles free of charge - click

International Journal of Business Forecasting and Marketing Intelligence

Title	Author(s)	Vol. and Issue nos.	Page nos.	Full-text article
Forecasting (un-)seasonal demand using geostatistics, socio-economic and weather data	Flora Babongo; Tapio Niemi; Valérie Chavez-Demoulin; Ari-Pekka Hameri; Patrik Appelqvist	Vol.5 No.1	103-124
Discovering the brand personality of Bonia	Hasliza Hassan; Abu Bakar Sade; Hui Xin Low	Vol.5 No.1	86-102
Beneficiaries' perception and attitude towards service quality of non-profit organisations	Rupinder Kaur; Babita Kumar	Vol.5 No.1	71-85
A comparative study of forecasting methods for sporadic demand in an auto service station	Rahul S. Mor; Jitendra Nagar; Arvind Bhardwaj	Vol.5 No.1	56-70
Assessment of efficiency and ranking of microfinance institutions in India: a two-stage bootstrap DEA analysis	Asif Khan; Rachita Gulati	Vol.5 No.1	23-55
Consumers' electronic word of mouth-seeking intentions on social media sites concerning Saudi bloggers' YouTube fashion channels: an eclectic approach	Majdah ALNefaie; Shahadat Khan; Siva Muthaly	Vol.5 No.1	1-22