Sample articles
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International Journal of Business Forecasting and Marketing Intelligence
Title | Author(s) | Vol. and Issue nos. | Page nos. | Full-text article |
Forecasting (un-)seasonal demand using geostatistics, socio-economic and weather data | Flora Babongo; Tapio Niemi; Valérie Chavez-Demoulin; Ari-Pekka Hameri; Patrik Appelqvist | Vol.5 No.1 | 103-124 | ![]() |
Discovering the brand personality of Bonia | Hasliza Hassan; Abu Bakar Sade; Hui Xin Low | Vol.5 No.1 | 86-102 | ![]() |
Beneficiaries' perception and attitude towards service quality of non-profit organisations | Rupinder Kaur; Babita Kumar | Vol.5 No.1 | 71-85 | ![]() |
A comparative study of forecasting methods for sporadic demand in an auto service station | Rahul S. Mor; Jitendra Nagar; Arvind Bhardwaj | Vol.5 No.1 | 56-70 | ![]() |
Assessment of efficiency and ranking of microfinance institutions in India: a two-stage bootstrap DEA analysis | Asif Khan; Rachita Gulati | Vol.5 No.1 | 23-55 | ![]() |
Consumers' electronic word of mouth-seeking intentions on social media sites concerning Saudi bloggers' YouTube fashion channels: an eclectic approach | Majdah ALNefaie; Shahadat Khan; Siva Muthaly | Vol.5 No.1 | 1-22 | ![]() |