Forthcoming and Online First Articles

International Journal of Business Forecasting and Marketing Intelligence

International Journal of Business Forecasting and Marketing Intelligence (IJBFMI)

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International Journal of Business Forecasting and Marketing Intelligence (17 papers in press)

Regular Issues

    by Afef Ben Youssef Zghidi  
    Abstract: Increasingly, customer service is considered by many managers as the best way to gain insight into customers and take advantage of service propositions for superior performance. In fact, customer service is a core component of the customer experience. Besides, it seems that technologies are helping them to keep this orientation, since frequent changes in customer expectations are more and more putting pressure and new challenges on the customer service offer. Thus, the aim of this paper is to identify antecedents and outcomes of customer service innovation. Using survey research, a total of 141 responses was received from Tunisian firms and was used in the data analysis. Findings show that customer orientation and commitment to customer service influence the firm adoption of customer service innovation. In addition, the positive impact of customer service innovation on the firm’s market performance was confirmed and the ICT capability moderates this relationship.
    Keywords: customer service innovation; customer orientation; commitment; market performance; ICT capability.
    DOI: 10.1504/IJBFMI.2022.10049973
  • How popular is the usage of technology-based payment among retail store owners and consumers - In emerging markets.   Order a copy of this article
    by Rajesh Srivastava 
    Abstract: he study compares the acceptance of technology-based payment among mom-and-pop retail (small retailers) owners, and consumers; patronising the same, as technology-based payment is still a problem area in emerging markets like India. In this study, the numbers of participants are 408 in consumer category and 220 in retail category. Acceptance of technology-based payment among mom-and-pop store owners and consumers patronising the same in emerging markets such as India is influenced by experience and service charges of the technology-based payment. Results of the study can help mobile payment companies understand factors that are relevant to increasing adoption of technology in the context of merchants and consumers. The rational-adoption theory (R-A theory) is used to explain the comparative study of digital adoption mode of payment among owners and consumers by combining theory of diffusion of innovations (Rogers, 2003) and the rational choice theory (Allingham, 2002).
    Keywords: technology-based payment; mom-and-pop stores; consumers; debit card; credit card; demographic variables; theory of diffusion of innovations; rational choice theory.
    DOI: 10.1504/IJBFMI.2022.10050043
    by Seetharaman R, Rajeswari PS 
    Abstract: Smartphones are vehemently used by about more than five billion people across the globe today, emanates closer to two-thirds of the world’s population and the number is still intensifying aloft. India conquers the second position subsequent to China in the smartphone usage. Even though there are many salient features that impress the users, the detrimental side of the smartphone is also to be keenly observed as it impacts desperately on psychological and physiological part of the users. Hence, the concept of sustainable consumerism is extremely indispensable in this situation. This conceptual study mainly focuses on vitality and strategic prominence of Sustainable consumerism on smartphone usage and also synthesised based on the several meta-analysis pertaining to different countries of the world. Based on this strategic imperatives of sustainable consumerism are streamlined.
    Keywords: smartphone usage; sustainable consumerism; psychology; addiction; life style; meta-analyses; global electronic market.
    DOI: 10.1504/IJBFMI.2022.10050344
  • Future e-commerce recommendation based on purchasing pattern analysis amid Covid era   Order a copy of this article
    by Priyanka Gupta, Rajan Gupta, Raaghav Goyal 
    Abstract: COVID-19 is altering the world, bringing about novel challenges in every sphere of life, including e-commerce. The novel coronavirus is contagious, which has increased online shopping worldwide and, in India, the number of first-time online buyers. The evolving conditions have managed a paradigm shift from offline shopping to e-commerce. This shift generates tons of data, which needs to be analysed to forecast shopping trends and behaviour. This paper predicts the future of small and medium online retailers in India using a powerful data mining technique
    Keywords: e-commerce; COVID-19; decision tree; recommendation; shopping patterns; online purchasing.
    DOI: 10.1504/IJBFMI.2022.10050623
    by Noversyah Noversyah, E.S. Margianti, Hotniar Siringoringo 
    Abstract: The objective of this study was to measure the religiosity of IB customers and non-customers, and its role on product involvement. This study used a questionnaire as the research instrument. The questionnaire contained statements measuring religiosity and product involvement. The questionnaire was distributed to Muslims living in the greater area of Jakarta. Data collected were analysed using structural equation modelling. We successfully collected 387 valid data. Using Lisrel 9.2, our result showed valid religiosity dimensions are intellectual, ritual, experience, and consequence for both IB customers and non-customers. Our result also shows that religiosity influences product involvement significantly for both IB customers and non-customer. However, the strength of the effect of each religiosity dimension on product involvement was different for IB customers and non-customer. Intellectual and ritual showed a strong effect on IB customers. Intellectual, ritual, and experiential factors had strong effect on non-IB customers.
    Keywords: Islamic banking; religiosity; product involvement; adoption; consumer behaviour.
    DOI: 10.1504/IJBFMI.2022.10050672
  • Marketing Potentials of Ecofriendly Paper Products: Case Study   Order a copy of this article
    by Alan D. Smith  
    Abstract: The ecofriendly or green revolution has greatly evolved, especially from a marketing perspective. Hemp products, especially food protein and non-food products (paper) may well be the next evolution ecofriendly supply chain strategies. Through the use of a case study approach, hemp as a source for paper that results in a quicker cycle tree and more climate change friendly than trees may well turn out to be a part of a sustainable supply chains. Besides the direct environmental impact, paper pulp requires a number of chemical treatments in order for it to have longevity as a product. The innovative solution that can challenge the traditional monopoly is hemp-based, eco-friendly paper products. Hemp paper is a natural alternative to tree-based paper and is obvious upgrade from the latter. Recent federal degradations have made this ecofriendly resource extremely attractive.
    Keywords: cash crops; hemp paper; ecofriendly; green products; supply chain management; SCM; sustainable supply chain integration; SSCI; sustainability.
    DOI: 10.1504/IJBFMI.2022.10050723
  • Coping with the Dark Shadows: Consumer Response to Financial Hardships during a Health Pandemic   Order a copy of this article
    by Meenakshi Handa, Swati Jain 
    Abstract: This study examines the urban Indian consumer’s response to the financial challenges posed by the health pandemic. A qualitative research approach is adopted wherein adults aged between 18 to 39 years respond to a set of open-ended questions in an online mode. The findings indicate that more than half the respondents suffered some degree of financial hardships in their daily lives during the pandemic. A substantial section of the respondents experienced an effect on their psychological well-being. There is a sense of financial insecurity about the future pertaining to incomes and jobs. However, there appears to be some silver lining to the experiences during the pandemic. Consumers report making some healthy lifestyle changes and also a conscious move towards bringing in more positivity in their worldview. Strategies and interventions focusing on coping with the adversities caused by the pandemic and on enhancing individual sense of financial well-being are presented.
    Keywords: financial well-being; COVID-19; economic uncertainty; positivity; psychological stress.
    DOI: 10.1504/IJBFMI.2022.10050935
  • The relevancy of trust and personal values in online consumer based brand equity   Order a copy of this article
    by A.K.S. Sukumaran 
    Abstract: Trust by itself did not contribute to online brand equity. Goal and action identification theories helped to explain that trust needed to enhance loyalty in order to significantly contribute to brand equity. Though, trust had gained importance in recent studies with respect to online companies, those studies demanded empirical studies on the relationship between trust and personal values of the consumers. This gap in the literature was addressed in this study. As women were high on risk perception, their trust did not lead to loyalty. Similarly, consumers using internet for three years and more, who were excitement-minded did not consider trust as an important factor of online brand equity.
    Keywords: online consumer-based brand equity; loyalty; awareness; brand association of value; trust; personal values.
    DOI: 10.1504/IJBFMI.2022.10051138
    by Ann-Lorraine Edwards, Ashraf M. Attia 
    Abstract: The objective of this research is to propose an integrative global framework to correlate authentic learning, engagement and change management in addressing complex workplace issues. This research focus on determining whether an authentic learning approach to teaching a
    Keywords: authentic learning; engagement; student employability; talent management; change management; marketing; integrative framework; global.
    DOI: 10.1504/IJBFMI.2022.10051631
    by Jen Sim Ho, CHOO W.E.I. CHONG, Choy Leong Yee, Wei-Theng Lau, Yuruixian Zhang, W.A.N. CHEONG KIN 
    Abstract: Combining forecasts has been widely applied as one of the approaches to increase the predictive power over the past few decades. With the promising results, it has seen an explosion in the number of articles on combining forecasts, of which review of the literature become resources taxing and causes researcher’s cognitive burden. This study applies a scientometrics analysis to demonstrate the intellectual maps about the networking of research work through co-citation analysis and collaboration analysis. A total of 184 publications between 1965 to 2020 related to combining forecast in financial markets were obtained from WoS database and analysed. The keyword analysis identified five clusters of research: 1) model performance; 2) time series model error and volatility; 3) time series and tests; 4) forecast evaluation; 5) model efficiency in the combining research area and the evolution of combining forecasts over the study periods were also discussed. The visual mapping results provide an overview of combining forecast development which helps other researchers in formulating their research directions.
    Keywords: scientometrics; combining forecast; financial.
    DOI: 10.1504/IJBFMI.2022.10051637
  • Advancing the Crowdfundings in Indonesia: Is There Trust Yet   Order a copy of this article
    by Sasongko Budisusetyo, Joicenda Nahumury, Dian Oktarina 
    Abstract: Crowd-funding in Indonesia is still paid attention by the people due to several factors such as problems dealing with online loans and lack of literacy concerning the online businesses. This study tries to explore the crowd-funding in Indonesia based on different perspectives such from the consumers, regulator and creative idea providers. The data were gathered by interviews and content analysis of the crowd-funding websites. The data were also triangulated from the different sources. It was found that the consumers do not yet have trust due to both lack of trust and literacy of online businesses. Besides that, the regulators are still unable to stop the various online loan providers that are not identified. It can be recommended that people require online business literacy. By doing so, it can increase the public trust on crowd-funding so that these businesses can be developed and advanced.
    Keywords: crowd-funding; online business; creative industry; Indonesia.
    DOI: 10.1504/IJBFMI.2022.10051750
  • Concerns about Professional Marketing Careers by Seniors from the Beginning and Post-Pandemic   Order a copy of this article
    by Alan D. Smith  
    Abstract: Reactions of senior marketing majors at a major AACSB-accredited private school in an urban metropolitan were recorded from the beginning of the Covid-19 pandemic in mid-March. Interestingly, the vast majority of the senior students were in the midst of job interviews and graduation plans. The same basic question about the uncertainties of Covid-19 and its economic fallout was asked of the following year’s graduating seniors in late April 2021, more than a year later. It is an interesting comparison of fears and hopes expressed by graduating marketing students. Through grounded theoretical approaches, comparisons among gender, course averages, major themes were analysed. As expected, at the beginning of the pandemic, the major themes were as expected, fear, employment lost, financial hardships, economic hardships, lean measures, and cautiously optimistic of individual employment for both genders, regardless of grade averages. Optimism dominated the post-Covid group as employment opportunities became available.
    Keywords: covid-19; grounded theory; employment loss; financial hardships; economic hardships; senior student concerns; marketing education.
    DOI: 10.1504/IJBFMI.2022.10052037
  • E-business enabled customer service management and its performance: evidence from Indian micro, small and medium enterprises   Order a copy of this article
    by L. Aravindh Kumaran, J. Hemalatha 
    Abstract: Globalised business environment has led to the adoption of e-business systems by large enterprises (LE) as well as micro, small and medium enterprises (MSMEs) to remain competitive and for business sustainability. E-business enables integration of key supply chain activities to increase efficiency and responsiveness along end-to-end supply network. Customer service management is one of the key components of supply chain management. Efficient and highly responsive customer service management is needed to attract and retain customers. To have a deeper understanding on the same, the study unearthed e-business enabled customer service management decision factors that influence performance of customer service management. Stepwise regression is performed on the data collected from micro, small and medium enterprises in India. The results highlighted that of the eight identified decision factors, four were found to significantly impact performance of customer service management. The study has implications for both entrepreneurs/managers of MSMEs as well as academicians.
    Keywords: e-business; customer service management; CSM; supply chain management; SCM; Indian MSME; performance metrics.
    DOI: 10.1504/IJBFMI.2022.10049487
  • Global perspective of the effects of digital financial inclusion and ICT intensity on socio-economic development   Order a copy of this article
    by Ernest Akpaku, Zelda Arku, Stephen Boateng 
    Abstract: Although digital financial inclusion (DFI) has recently received scholarly attention, large sections of these studies focused on the impacts, drivers, inhibiting factors, and firms, single and cross-countries. This study combines the partial least square structural equation modelling (PLS-SEM) and necessary condition analysis (NCA), a conceptual framework, and a global dataset to investigate the effects of DFI and the mediating role of ICT intensity on socio-economic development. The results show that ICT intensity and DFI positively influence socio-economic development and are necessary conditions. We also found that ICT regulation does not mediate the nexus between DFI, ICT intensity, and socio-economic development. The findings of this study offer global insights into the discourse and highlight theoretically the critical success factors in ICT4D (ICT for development) initiatives. It also provides insights on the level of ICT-based factors necessary for a country's socio-economic development while making better use of its limited resources.
    Keywords: digital financial inclusion; DFI; information and communication technology; ICT; ICT intensity; socio-economic development; global perspective; necessary condition analysis; NCA; partial least squared-structural equation modelling; PLS-SEM.
    DOI: 10.1504/IJBFMI.2022.10049391
  • Digital finance research and developments around the world: a literature review   Order a copy of this article
    by Peterson K. Ozili 
    Abstract: This paper presents a concise review of digital finance research and developments around the world. It showed that the determinants of digital finance include the need for efficiency in financial services delivery, the need to achieve the United Nations sustainable development goals using existing digital technologies, the need to increase financial inclusion, and the need for efficient payments. The review shows that the Fintech and mobile money industries are the largest beneficiary of investments in digital finance. It showed that the future of digital finance is to create a digital environment that permits the offering of all kinds of financial product and services that can be customised and personalised to meet the unique needs of all users on a single digital platform and without requiring any form of human assistance or intermediary. Several areas for future research are suggested.
    Keywords: digital finance; artificial intelligence; machine learning; financial inclusion; fintech; access to finance; financial stability; economic growth; blockchain; central bank digital currency; CBDC; robotics; cryptocurrency.
    DOI: 10.1504/IJBFMI.2022.10049390
  • Orchestrating a ship-from-store omnichannel operation using 4PL digital platform   Order a copy of this article
    by Nicollas Luiz Schweitzer De Souza, Marcos Tadeu Arante, Lynceo Falavigna Braghirolli, Marina Meireles Pereira Mafia, Enzo Morosini Frazzon 
    Abstract: Digitalisation has changed production and retailing with paramount and irreversible consequences. The commercialisation in physical stores is fastly migrating to online channels, so that transitional omnichannel operations need to be structured to ensure retailers competitiveness and survival. Omnichannel stock allocation policies, such as the ship-from-store (SFS), need to be evaluated considering potential impacts on customer service level. Furthermore, a very important factor is the last mile, where the location value is finally materialised to the customer. This article aims to propose a SFS omnichannel operations model that is orchestrated by a 4PL digital platform, integrating retailing processes with transportation by third parties. Thereof, we reviewed related concepts and structured them in a way that allows for the optimisation of service level and operational costs to the final customer.
    Keywords: omnichannel; 4PL; digital logistics; ship-from-store; SFS; last mile.
    DOI: 10.1504/IJBFMI.2022.10050550
  • Assessing the perceived e-readiness for teleworking: the case of a private company in Ghana   Order a copy of this article
    by Acheampong Owusu 
    Abstract: This study explores the readiness factors that influenced the adoption of teleworking in an organisation's operations. The perceived e-readiness model (PERM) was conceptualised as the theoretical underpinning for this study. The study used a sample size of 20 respondents who were purposively selected and interviewed for primary data. The data analysis was done through thematic analysis. The results revealed that, with perceived organisational e-readiness, the influencing factors were awareness, resources availability, commitment from top managers and executives of the firm as well as the implementation of governance measures and policies that facilitated the smooth telework processes in the firm. On the environmental e-readiness, government e-readiness was identified to be the only influencing factor, with market forces e-readiness, as a result of customer expectations, and supporting industries e-readiness were not felt to have had any impact in driving the firm to telework. Other implications are also discussed.
    Keywords: telework; e-readiness; PERM model; qualitative study; Ghana.
    DOI: 10.1504/IJBFMI.2022.10049851