International Journal of Business Forecasting and Marketing Intelligence (IJBFMI)

International Journal of Business Forecasting and Marketing Intelligence

2019 Vol.5 No.1


Pages Title and author(s)
1-22Consumers' electronic word of mouth-seeking intentions on social media sites concerning Saudi bloggers' YouTube fashion channels: an eclectic approach
Majdah ALNefaie; Shahadat Khan; Siva Muthaly
DOI: 10.1504/IJBFMI.2019.099000
23-55Assessment of efficiency and ranking of microfinance institutions in India: a two-stage bootstrap DEA analysis
Asif Khan; Rachita Gulati
DOI: 10.1504/IJBFMI.2019.099008
56-70A comparative study of forecasting methods for sporadic demand in an auto service station
Rahul S. Mor; Jitendra Nagar; Arvind Bhardwaj
DOI: 10.1504/IJBFMI.2019.099009
71-85Beneficiaries' perception and attitude towards service quality of non-profit organisations
Rupinder Kaur; Babita Kumar
DOI: 10.1504/IJBFMI.2019.099019
86-102Discovering the brand personality of Bonia
Hasliza Hassan; Abu Bakar Sade; Hui Xin Low
DOI: 10.1504/IJBFMI.2019.099018
103-124Forecasting (un-)seasonal demand using geostatistics, socio-economic and weather data
Flora Babongo; Tapio Niemi; Valérie Chavez-Demoulin; Ari-Pekka Hameri; Patrik Appelqvist
DOI: 10.1504/IJBFMI.2019.099069

 

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