International Journal of Business Forecasting and Marketing Intelligence (IJBFMI)

International Journal of Business Forecasting and Marketing Intelligence

2018 Vol.4 No.1


Pages Title and author(s)
1-12Time taken to complete a meal: a distinctive study of full-service restaurants in India
D.P. Sudhagar
DOI: 10.1504/IJBFMI.2018.088625
13-29Perception and switch intention of rural customers towards organised retail
Sunit Sharma; Tejinder Sharma; Purnendu Mandal
DOI: 10.1504/IJBFMI.2018.088626
30-42Brand passion and its implication on consumer behaviour
Christine D'lima
DOI: 10.1504/IJBFMI.2018.088627
43-63An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands
Javad Khazaei Pool; Sobhan Asian; Ahmad Abareshi; Hamze Kazemi Mahyari
DOI: 10.1504/IJBFMI.2018.088628
64-85Exploring the role of technological developments and open innovation in the survival of SMEs: an empirical study of Pakistan
Masood Ul Hassan; Zeeshan Iqbal; Maimoona Malik; Muhammad Iftkhar Ahmad
DOI: 10.1504/IJBFMI.2018.088629
86-98An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from India
Vikram Sharma; Vikas Gautam
DOI: 10.1504/IJBFMI.2018.088630
99-110Capturing marketing information and marketing intelligence: ethical issues and concerns
Pratap Chandra Mandal
DOI: 10.1504/IJBFMI.2018.088633