International Journal of Business Forecasting and Marketing Intelligence (IJBFMI) Inderscience Publishers - linking academia, business and industry through research

International Journal of Business Forecasting and Marketing Intelligence

Pages	Title and author(s)
1-12	Time taken to complete a meal: a distinctive study of full-service restaurants in India D.P. Sudhagar DOI: 10.1504/IJBFMI.2018.088625
13-29	Perception and switch intention of rural customers towards organised retail Sunit Sharma; Tejinder Sharma; Purnendu Mandal DOI: 10.1504/IJBFMI.2018.088626
30-42	Brand passion and its implication on consumer behaviour Christine D'lima DOI: 10.1504/IJBFMI.2018.088627
43-63	An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands Javad Khazaei Pool; Sobhan Asian; Ahmad Abareshi; Hamze Kazemi Mahyari DOI: 10.1504/IJBFMI.2018.088628
64-85	Exploring the role of technological developments and open innovation in the survival of SMEs: an empirical study of Pakistan Masood Ul Hassan; Zeeshan Iqbal; Maimoona Malik; Muhammad Iftkhar Ahmad DOI: 10.1504/IJBFMI.2018.088629
86-98	An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from India Vikram Sharma; Vikas Gautam DOI: 10.1504/IJBFMI.2018.088630
99-110	Capturing marketing information and marketing intelligence: ethical issues and concerns Pratap Chandra Mandal DOI: 10.1504/IJBFMI.2018.088633