International Journal of Business Forecasting and Marketing Intelligence (IJBFMI)

International Journal of Business Forecasting and Marketing Intelligence

2017 Vol.3 No.4


Pages Title and author(s)
337-364The rise of SMS marketing: key drivers, acceptance and intention to receive advertising SMS in Pakistan
Masood Ul Hassan; Asghar Iqbal; Maimoona Malik; Zeeshan Iqbal
DOI: 10.1504/IJBFMI.2017.10008559
365-375Studying influencing factors on trust towards online shopping at Limkokwing University at Malaysia
Mahmoud Yousef Nassar; Foong Soon Yau; Tee Keng Kok; Ida Md. Yasin
DOI: 10.1504/IJBFMI.2017.10008561
376-387Examining the relationship between corporate social responsibility and buying patterns of consumers: evidence from India
Vikas Gautam; Sombala Ningthoujam
DOI: 10.1504/IJBFMI.2017.10008562
388-406Role of electronic trading in emerging stock markets performance
Rashi Mohnot; Rajesh Mohnot; Pushkala Muralidharan
DOI: 10.1504/IJBFMI.2017.10008565
407-432Facets of talent retention: role of employee and employer branding as catalysts
R. Saraswathy; Janarthanan Balakrishnan
DOI: 10.1504/IJBFMI.2017.10008566
433-441Marketing intelligence: roles in business decision-making
Pratap Chandra Mandal
DOI: 10.1504/IJBFMI.2017.10008573

 

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