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International Journal of Business Forecasting and Marketing Intelligence
Published issues
2017 Vol.3 No.4
International Journal of Business Forecasting and Marketing Intelligence
2017 Vol.3 No.4
Pages
Title and author(s)
337-364
The rise of SMS marketing: key drivers, acceptance and intention to receive advertising SMS in Pakistan
Masood Ul Hassan; Asghar Iqbal; Maimoona Malik; Zeeshan Iqbal
DOI
:
10.1504/IJBFMI.2017.087647
365-375
Studying influencing factors on trust towards online shopping at Limkokwing University at Malaysia
Mahmoud Yousef Nassar; Foong Soon Yau; Tee Keng Kok; Ida Md. Yasin
DOI
:
10.1504/IJBFMI.2017.087648
376-387
Examining the relationship between corporate social responsibility and buying patterns of consumers: evidence from India
Vikas Gautam; Sombala Ningthoujam
DOI
:
10.1504/IJBFMI.2017.087650
388-406
Role of electronic trading in emerging stock markets performance
Rashi Mohnot; Rajesh Mohnot; Pushkala Muralidharan
DOI
:
10.1504/IJBFMI.2017.087659
407-432
Facets of talent retention: role of employee and employer branding as catalysts
R. Saraswathy; Janarthanan Balakrishnan
DOI
:
10.1504/IJBFMI.2017.087663
433-441
Marketing intelligence: roles in business decision-making
Pratap Chandra Mandal
DOI
:
10.1504/IJBFMI.2017.087688
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