
International Journal of Business and Emerging Markets
2019 Vol.11 No.2
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Pages | Title and author(s) |
109-121 | An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging marketLarry P. Pleshko; Richard A. Heiens DOI: 10.1504/IJBEM.2019.10022499 |
122-143 | Consumer-based determinants of brand love and its consequences: a quantitative researchRuchi Garg; Jaydeep Mukherjee; Soumendu Biswas DOI: 10.1504/IJBEM.2019.10022495 |
144-167 | Market orientation and customer satisfaction: the role of service quality and innovationMahmoud Abdulai Mahmoud; Robert Ebo Hinson; Dickson Muumob Duut DOI: 10.1504/IJBEM.2019.10022489 |
168-196 | Antecedents of electronic wallet adoption: a unified adoption based perspective on a demonetised economyPallab Sikdar; Amresh Kumar; Md. Moddassir Alam DOI: 10.1504/IJBEM.2019.10022494 |