International Journal of Business and Emerging Markets (7 papers in press)
Antecedents of customer loyalty in mobile phone service: A study from Sub-Saharan Africa
by W. Frank Thompson, Jr.
Abstract: Mobile phone service has become an efficient and accessible communication medium in Sub-Saharan Africa. As market growth attracts more competition, improving customer loyalty becomes an important strategic advantage. In general, previous research has focused on customer loyalty as a single variable. This study addresses this gap in the literature by examining customer loyalty as two separate variables: behavioural and attitudinal loyalty. This study examines four antecedents of mobile phone behavioural and attitudinal loyalty in an emerging economy: reliability, assurance, value, and satisfaction. Data from 309 survey respondents in the Sub-Saharan Africa country of Ghana are analyzed using PLS-SEM. The study finds strong direct relationships between reliability and value, and satisfaction and behavioral loyalty. The study contributes to the literature by finding (1) that behavioral and attitudinal loyalty are two measurable variables and (2) that customers value and satisfaction perceptions mediate the relationship between service provider quality and loyalty. These findings can help mobile phone service providers in building customer loyalty.
Keywords: customer loyalty; mobile phone service; Sub-Saharan Africa; behavioural loyalty; attitudinal loyalty; reliability; assurance; value; satisfaction; Ghana; emerging markets.
The Role of Demographic and Attitudinal Influences on the Financial Saving Behaviour of Employed Adults in Botswana
by Tendy Matenge, Rina Makgosa, Paul Mburu
Abstract: The objective of this study is to investigate the influence of demographic and attitudinal factors on the financial saving behaviour in Botswana. A structured questionnaire was administered to 998 employed adults at their work places in four towns/cities. The results revealed that financial saving behaviour was influenced by ones income, age, marital status, education, family size, financial risk, and time horizon. A typical saver was found to be a middle-income earner, who was highly educated, living with few children, and willing to take substantial financial risk. This individual used ordinary savings account for the long term. Interestingly, economic conditions and cultural practices emerged as key environmental barriers for saving. While cultural practices were not influenced by demographic and attitudinal factors, economic conditions and marketing related factors were. The findings of the study have practical implications for policy makers and financial institutions.
Keywords: Saving behaviour; saving motives; saving barriers; financial institutions; Botswana.
Causality between Total Factor Productivity and Economic Growth in Mexico, Indonesia, Nigeria and Turkey: A Comparative Analysis
by Tolulope Osinubi
Abstract: The study examines the direction of causality between total factor productivity and economic growth in Mexico, Indonesia, Nigeria and Turkey from 1961 to 2017. Data on Total Factor Productivity and Real Gross Domestic Product are gathered from the Penn World Table, Version 9.1 as proposed by Feenstra, Inklaar and Timmer (2015). The study employs the Granger Causality Test to analyze the collected data. The results show that there is a unidirectional causality that runs from productivity growth to economic growth in Nigeria and from economic growth to productivity growth in Mexico and Indonesia. Contrarily, there is no evidence of causality running either way between economic growth and productivity growth in Turkey.
Keywords: Total Factor Productivity; Economic Growth; MINT countries; Granger Causality Test.
Does stock liquidity matter for firm investment in emerging markets? Evidence from South Africa.
by IVAN.M. TUSIIME, Toliva S. Iwutung
Abstract: This paper investigates the relationship between firm investment and stock liquidity using panel data of 250 firms listed on the Johannesburg Stock Exchange for the period 19972016. We use both the portfolio sorting approach and Fama-Macbeth methodology. The main findings show that there is no significant relationship between firm investment and liquidity. We also find no evidence of significant relationship in the cross-section analysis. We however document a significant positive relationship for small size firms indicating that liquidity improves for financially constrained firms. Our robustness check proves that the insignificant relationship between firm investment and liquidity is not affected by economic disasters.
Keywords: Stock liquidity; Firm investment; Financial constraints; Emerging markets.
Special Issue on: Business Models in a Digital Age Balancing Competitive and Collaborative Forces
Bridging the Divide with a Chat Window: Why Consumers Prefer Using Live Chat Support on Foreign E-Commerce Sites
by Daniel Brannon, Muhanad Manshad
Abstract: In the present research, we investigate how consumers using a foreign (vs. domestic) e-commerce site (e.g., Alibaba.com, JD.com) prefer to communicate with customer service agents on that site. Our results suggest that consumers using a foreign (vs. domestic) site prefer to communicate with service agents on computer-mediated channels, such as live chat, instead of more traditional and direct channels, such as phone. Driving this effect, consumers on foreign sites have lower expectations of their ability to communicate with service agents. Further, we explore individual differences in uncertainty avoidance as a moderator of this basic effect. Our research contributes to existing literature by looking at the benefits of computer-mediated environments in the context of cross-cultural service encounters.
Keywords: computer-mediated environments; live chat; customer service; cultural congruence.
Gender Differences in Entrepreneurial Attitudes and Intentions: The Case of Brand Dubai
by Gouher Ahmed
Abstract: In this age of economic development and growth, entrepreneurship is regarded as an important factor for the promotion of economic growth, employment, social welfare in gender justice. This study is a study of entrepreneurial intentions of men and women in the developing Emirate of Dubai in the United Arab Emirates, which has special consideration for women, with the help of a sample of women and men numbering 476. Entrepreneurship replete with a number of factors of entrepreneurial attributes, which however may vary over time and space and between genders. They may be universal too, which is established by this study of entrepreneurial men and women of the dynamic Dubai Emirate. Entrepreneurship is associated with risk and uncertainty, but profit is not the only intention of an entrepreneurial career, for men and women, especially the latter. As a result, the sample entrepreneurial class of women and men, emerge as the one with good attitudes of self and social, and not with the intention of just making a profit but also of creative achievement and others. Dubai is endowed by a well- motivated and well-intended, young and educated native and expatriate entrepreneurial class, which calls for policy and physical support from government and all concerned. There is practically no entrepreneurial and enterprise sickness. It is greatly Islamic entrepreneurship.
Keywords: Gender; entrepreneurial; attitudes; intentions; Dubai; UAE.
Factors that affects students intention and use of technology: An assessment of UTAUT2 in context of YouTube Video forwarding behavior
by Suresh Acharya, Ganesan P
Abstract: The acceptance and use of technologies such as Social networking sites is an important factor in determining their success. YouTube a Social networking Site is seeing a massive surge in India. YouTube is a very popular website among students who view videos for both fun and pleasure, as well as to seek informative content. This study seeks to understand the behaviour of students enrolled in higher education with regard to YouTube usage. The very act of forwarding content exhibits an implicit approval and credibility of the message. However, the factors affecting a users decision to accept a Social networking site like You Tube and forward the content to users on their networks have received scant attention. To address this gap, a study was undertaken using Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) and testing the factors that influence students acceptance and use of You Tube after altering one of its core construct the Price Value. Also, this research addresses the question whether UTAUT2 is applicable in assessing the frequency of the forwards of videos. A convenience sampling technique was employed in this study, drawn from a population of graduate students enrolled at a Business School in city of Mysuru. Data was collected through a survey questionnaire which was completed by 165 participants. The study found a mixed support for UTAUT2. Performance expectancy, Effort expectancy, Hedonic motivation and Habit were significant determinants of Behavioral Intention. There was no significance found with the use behaviour which is operationalized as frequency of forwards of videos. Gender moderating variables had no significant influence except for Habit on behavioral intention.
Keywords: UTAUT2; You Tube; User generated content; forwarding frequency.