Forthcoming and Online First Articles

International Journal of Business and Emerging Markets

International Journal of Business and Emerging Markets (IJBEM)

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International Journal of Business and Emerging Markets (1 paper in press)

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  • Examining the comprehensive relationship between customer trust and social media purchase: A bibliometric review and directions for future research   Order a copy of this article
    by W. Shabeena Shah, Mohamed Jasim, Shahid Alam, S.G. Balaji 
    Abstract: The present study aims to examine the comprehensive relationship between consumer trust and social media (SM) purchases. We started looking for research papers in the similar measures, there are many empirical studies available. However, no systematic literature review studies (SLR) have focussed on the influence of consumer trust on SM purchases. Thus, we attempted to do a SLR to explore the available literature on relationship between SM purchases and consumer trust using bibliometric analysis. We used VOS Viewer software to do a bibliometric analysis using Scopus database. To get a better understanding of the influence of SM purchases on consumer trust, three research questions were developed through a detailed literature review of the study variables. Through this article, we present the areas which need to studied in SM and provide directions for future research. We have also attempted to highlight the importance of consumer trust in influencing consumers towards buying from SM platforms.
    Keywords: consumer trust; social media information; social media purchase; systematic literature review; SLR; bibliometric analysis.
    DOI: 10.1504/IJBEM.2023.10052722