International Journal of Business and Emerging Markets (IJBEM)

International Journal of Business and Emerging Markets

2014 Vol.6 No.4

Special Issue on Marketing to the Bottom of the Pyramid: Key Challenges and the Way Ahead

Guest Editor: Dr. Ramendra Singh


Pages Title and author(s)
286-297Defining a base of the pyramid strategy
Nancy E. Landrum
DOI: 10.1504/IJBEM.2014.065582
298-315Implications of transaction cost on the consumer choice heuristics: a grounded theory analysis at the Indian bottom of the pyramid
Srabanti Mukherjee; Debdatta Pal
DOI: 10.1504/IJBEM.2014.065552
316-339An exploratory study of counterfeit purchases among rural bottom of pyramid customers in India
Rajeev Kumra; Anjali Malik
DOI: 10.1504/IJBEM.2014.065562
340-355Winning poor consumers in Africa: best-practices from mobile network operators
Wolfgang Albeck; Steffen Huth; Marco Braun
DOI: 10.1504/IJBEM.2014.065561
356-370Creative consumers in impoverished situations
Stefanie Beninger; Karen Robson
DOI: 10.1504/IJBEM.2014.065574
371-394Prioritisation of barriers to rural markets: integrating fuzzy logic and AHP
Anita Sengar; Vinay Sharma; Rajat Agrawal; Kumkum Bharti
DOI: 10.1504/IJBEM.2014.065584