International Journal of Business and Emerging Markets (IJBEM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Business and Emerging Markets

Special Issue on Marketing to the Bottom of the Pyramid: Key Challenges and the Way Ahead

Guest Editor: Dr. Ramendra Singh

Pages	Title and author(s)
286-297	Defining a base of the pyramid strategy Nancy E. Landrum DOI: 10.1504/IJBEM.2014.065582
298-315	Implications of transaction cost on the consumer choice heuristics: a grounded theory analysis at the Indian bottom of the pyramid Srabanti Mukherjee; Debdatta Pal DOI: 10.1504/IJBEM.2014.065552
316-339	An exploratory study of counterfeit purchases among rural bottom of pyramid customers in India Rajeev Kumra; Anjali Malik DOI: 10.1504/IJBEM.2014.065562
340-355	Winning poor consumers in Africa: best-practices from mobile network operators Wolfgang Albeck; Steffen Huth; Marco Braun DOI: 10.1504/IJBEM.2014.065561
356-370	Creative consumers in impoverished situations Stefanie Beninger; Karen Robson DOI: 10.1504/IJBEM.2014.065574
371-394	Prioritisation of barriers to rural markets: integrating fuzzy logic and AHP Anita Sengar; Vinay Sharma; Rajat Agrawal; Kumkum Bharti DOI: 10.1504/IJBEM.2014.065584