International Journal of Business and Emerging Markets (IJBEM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Business and Emerging Markets

Special Issue on Marketing in Emerging Markets

Guest Editors: John Branch, Maja Martinovic and Michael Metzger

Pages	Title and author(s)
4-27	The role of global brand familiarity, trust and liking in predicting global brand purchase intent: a Hungarian–American comparison Zsuzsa Deli-Gray; James E. Haefner; Al Rosenbloom DOI: 10.1504/IJBEM.2012.044316
28-48	Accessing marketing channels in emerging markets: the case of small-scale cooperatives in central Mexico Julie V. Stanton DOI: 10.1504/IJBEM.2012.044317
49-68	Identifying customer value in emerging markets via conjoint analysis: a case study of an Estonian packaging company Andrus Kotri; Jim Mourey DOI: 10.1504/IJBEM.2012.044318
69-88	Antecedents of MNE performance: evidence from Asia Pacific emerging markets Juichuan Chang DOI: 10.1504/IJBEM.2012.044319