
European Journal of International Management
2016 Vol.10 No.2
Pages | Title and author(s) |
127-156 | Standardisation vs. adaption: a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisionsSascha Kraus; Fabian Meier; Felix Eggers; Ricarda B. Bouncken; Felix Schuessler DOI: 10.1504/EJIM.2016.074468 |
157-180 | Putting assumptions into words: money and work beliefs and legitimacy of entrepreneurship in RussiaIrina Petrovskaya; Sergey Zaverskiy; Elena Kiseleva DOI: 10.1504/EJIM.2016.074470 |
181-201 | Internationalisation of born globals: the role of strategic alliancesMário Franco; Heiko Haase DOI: 10.1504/EJIM.2016.074471 |
202-220 | Firm ownership and internationalisation: is it context that really matters?Antonio Majocchi; Vincenza Odorici; Manuela Presutti DOI: 10.1504/EJIM.2016.074472 |
221-248 | Attitude and its role in SME internationalisation: why do firms commit to advanced foreign market entry modes?Richard Game; Gerhard Apfelthaler DOI: 10.1504/EJIM.2016.074473 |