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International Journal of Sport Management and Marketing (IJSMM)

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
Personal branding: a perspective from the professional athlete-level-of-analysis Courtney Hodge; Matthew WalkerVol.16 No.1/2112-131Free access
Gender differences on the effect of CSR engagement on team attitude and loyalty: a case study of a professional soccer club in KoreaKi Tak Kim; Dae Hee Kwak; Kathy BabiakVol.16 No.1/292-111Free access
Competitive balance and spectator attendance: the case of the Korean Professional Baseball LeagueJae Hyuk Cha; Kyungro Chang; Taehee KimVol.16 No.1/278-91Free access
Sport for development and peace: a program evaluation of a sport diplomacy initiativeRobert E. Baker; Pamela H. Baker; Christopher Atwater; Heather AndrewsVol.16 No.1/252-70Free access
Towards sustainable programme design? An examination of CSR initiatives within a Zambian SfD NGOMatthew Holmes; Davies Banda; Megan ChawanskyVol.16 No.1/236-51Free access
Sport for development and peace: a systems theory perspective on promoting sustainable changeWilliam V. Massey; Meredith A. Whitley; Lindsey Blom; Lawrence H. GersteinVol.16 No.1/218-35Free access
C.L.R. James and a place for history in theorising 'sport for development and peace'Simon C. Darnell; Tarminder KaurVol.16 No.1/25-17Free access