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Journal for Global Business Advancement

2017 Vol. 10 No. 3

Special Issue on: Advances in Context-Specific Research

Guest Editor: Prof. Syed Aziz Anwar


PagesTitle and authors
229-243Green marketing strategies: how do they influence consumer-based brand equity?
M. Sadiq Sohail
DOI: 10.1504/JGBA.2017.10005507

244-260Testing SERVQUAL in a smart service environment: evidence from oil and gas sector of the UAE
Syed Aziz Anwar; Fahad Al Saadi
DOI: 10.1504/JGBA.2017.10005515

261-280Interplay between the convoluting forces of culture and globalisation
Abderrahman Hassi; Giovanna Storti
DOI: 10.1504/JGBA.2017.10005513

281-304Volkswagen brand: the fall of an auto empire
Adnan A. Latif
DOI: 10.1504/JGBA.2017.10005493

305-326Bangladeshi consumers' purchasing intention towards organic meat
Sheikh Ashiqurrahman Prince; Donyaprueth Krairit
DOI: 10.1504/JGBA.2017.10005509

327-345Marketing capability, marketing strategy implementation and performance in small firms
Charles Lagat; Gary L. Frankwick
DOI: 10.1504/JGBA.2017.10005516