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Vol. 1

Journal for Global Business Advancement

2017 Vol. 10 No. 2


PagesTitle and authors
109-124Relationship between marketing program and brand loyalty: Is there an influence of gender?
M. Sadiq Sohail; Ibrahim M. Al-Jabri; Kamarudeen Masawudu Wahid
DOI: 10.1504/JGBA.2017.10004065

125-139What leads Saudi Arabian consumers to purchase counterfeit luxury products?
Norizan M. Kassim
DOI: 10.1504/JGBA.2017.10004069

140-157A feedback model for an effective performance appraisal system
M. Ashraf Rizvi
DOI: 10.1504/JGBA.2017.10004074

158-186The effect of communication strategy on the relationship between strategy execution (organisational level) and organisational performance: a middle level managers' perspective at higher education institutions
Mohammed R.A. Siam
DOI: 10.1504/JGBA.2017.10004071

187-209Corporate failure prediction model in Indonesia: revisiting the Z-scores, discriminant analysis, logistic regression and artificial neural network
Aurelius Aaron; Yunieta Anny Nainggolan; Irwan Trinugroho
DOI: 10.1504/JGBA.2017.10004077

210-226The link between creativity and credibility with sustainable growth of entrepreneurial firms: evidence from Sri Lanka
Nayana Darshana Prasad Dehigama; Barbara Igel; Geetika Goel; Anil Jayantha Fernando
DOI: 10.1504/JGBA.2017.10004073