International Journal of Modelling in Operations Management (IJMOM)

International Journal of Modelling in Operations Management

2015 Vol.5 No.2


Pages Title and author(s)
83-99Mobile marketing in the 21st century: a partial least squares structural equation modelling approach
Vic-Qi Pan; Pai-Qin Chew; Amy Shun-Gui Cheah; Choy-Har Wong; Garry Wei-Han Tan
DOI: 10.1504/IJMOM.2015.072669
100-116Regression modelling of predicting NFC mobile payment adoption in Malaysia
Dhaarshini Balachandran; Garry-Wei-Han Tan
DOI: 10.1504/IJMOM.2015.072671
117-133Performance measurement for the computer centre: using fuzzy Delphi method and fuzzy AHP
Yi-Hui Liang
DOI: 10.1504/IJMOM.2015.072672
134-153Modelling green IT adoption among SME
Leong-Boon Lim; Guan-Seng Pua; Poh-Gim Teoh; Yew-Chyuan Ng; Jia-Jia Sim
DOI: 10.1504/IJMOM.2015.072673
154-176Generation Y male cosmetic consumption patterns: regression modelling
Syriac Nellikunnel; Abdul Rahman; Arif Jawaid; Lim Eng Sim
DOI: 10.1504/IJMOM.2015.072675

 

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