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Vol. 1

International Journal of Management and Decision Making

2014 Vol. 13 No. 2

Special Issue on Interface Between Marketing and Operation Management

Guest Editors: Professor Qinglong Gou, Professor Zhimin Huang, Professor Liang Liang and Professor Xiaohang Yue

 

Editorial
PagesTitle and authors
122-142Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Chao Liu; Ting Zhang; Qinglong Gou; Liang Liang
DOI: 10.1504/IJMDM.2014.060858

143-156A dynamic pricing model with goodwill influenced by price-quality effect
Jing Huo; Ting Zhang
DOI: 10.1504/IJMDM.2014.060861

157-173Effect of new inflation-brought competitive purchasing and leasing demand functions on revenue of a joint inventory-pricing decision making model
Sina Keyhanian; Masoud Rabbani
DOI: 10.1504/IJMDM.2014.060862

174-191To overstate or not: how to describe new products online for e-tailers considering full return policy
Wei Xiong; Jin Qin
DOI: 10.1504/IJMDM.2014.060863

192-206A DEA-based measurement of effectiveness of provincial image advertisement for local tourism destination: evidence from China
Hua-Qing Wu; Yi-Xian Liu; De-Lin Zhuang; Wei-Dong Zhu
DOI: 10.1504/IJMDM.2014.060860

207-219Data mining the adoption intention of e-procurement system for Chinese companies
Sharma Pillutla; Dong-Qing Yao; Xiaolin Li
DOI: 10.1504/IJMDM.2014.060872