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International Journal of Leisure and Tourism Marketing

2015 Vol. 4 No. 3/4

Special Issue on Social Networks and Technologies in Leisure and Tourism Marketing

 

Editorial
PagesTitle and authors
176-188Second homes tourism and sustainable rural development in all around the world
S. Zahra Mirani; Banafsheh M. Farahani
DOI: 10.1504/IJLTM.2015.072076

189-206Is it really making an impact? Examining the effect of social media marketing participation benefits on perceived value and behavioural intention: evidences from India
Mohita Maggon; Harish Chaudhry
DOI: 10.1504/IJLTM.2015.072088

207-221Investigating the effect of place quality and word-of-mouth communication on intention to revisit the city of military service
Mohsen Akbari; Milad Hooshmand Chaijani; Mohammad Reza Taleb Derakhshan
DOI: 10.1504/IJLTM.2015.072114

222-240The effects of mobile applications as a marketing tool in airport infrastructure and airlines
Lázaro Florido-Benítez; Benjamín Del Alcázar Martínez
DOI: 10.1504/IJLTM.2015.072118

241-259Long tails in the tourism industry: towards knowledge intensive service suppliers
Christian Longhi; Sylvie Rochhia
DOI: 10.1504/IJLTM.2015.072119

260-278A missed opportunity? Unravelling the marketing potentials of tourism in Ghana through GIS
Fatima Eshun; Alex Barimah Owusu; George Owusu; Ebenezer Forkuo Amankwaa
DOI: 10.1504/IJLTM.2015.072120