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Vol. 1

International Journal of Information Technology and Management

2006 Vol. 5 No. 4

Special Issue on Marketing in the eSociety

Guest Editors: Michael Howley, Panos Louvieris and Professor Len Tiu Wright


PagesTitle and authors
229-248Designing a marketing channel mix
Luuk P.A. Simons, Harry Bouwman
DOI: 10.1504/IJITM.2006.012037

249-266The proposal of a comparative framework to evaluate e-business stages of growth models
Paul Jones, Elizabeth Muir, Paul Beynon-Davies
DOI: 10.1504/IJITM.2006.012039

267-278The management of risk and initiation of trust in online purchasing: UK online wine market
Sarah Quinton, Sally Harridge-March
DOI: 10.1504/IJITM.2006.012041

279-294Online retail loyalty strategies
Richard W. Cuthbertson, Kerrie Bridson
DOI: 10.1504/IJITM.2006.012042

295-307Managing customer retention in the UK online banking sector
Liu Liu, Panos Louvieris
DOI: 10.1504/IJITM.2006.012043

308-320Application Service Provision (ASP) for e-business transformation by SMEs
Philip Seltsikas, Lisa K. Brown
DOI: 10.1504/IJITM.2006.012044