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Vol. 1

International Journal of Entrepreneurship and Innovation Management

2010 Vol. 11 No. 1

Special Issue on Entrepreneurial Marketing the Interface Between Marketing and Entrepreneurship

Guest Editor: Sascha Kraus and Reinhard Schulte


PagesTitle and authors
3-18History, theory and evidence of entrepreneurial marketing – an overview
Gerald E. Hills, Claes M. Hultman, Sascha Kraus, Reinhard Schulte
DOI: 10.1504/IJEIM.2010.029765

19-34Entrepreneurial marketing: moving beyond marketing in new ventures
Sascha Kraus, Rainer Harms, Matthias Fink
DOI: 10.1504/IJEIM.2010.029766

35-55Marketing in new business ventures: examining the myth of informality
Sabrina Phua, Oswald Jones
DOI: 10.1504/IJEIM.2010.029767

56-74Entrepreneurial marketing and the role of information – evidence from young service ventures
Reinhard Schulte, Fabian Eggers
DOI: 10.1504/IJEIM.2010.029768

75-94Entrepreneurial marketing strategy: lessons from the Red Queen
Minet Schindehutte, Michael Morris
DOI: 10.1504/IJEIM.2010.029769

95-108Entrepreneurship and marketing education: time for the road less travelled?
David Stokes, Nicholas C. Wilson
DOI: 10.1504/IJEIM.2010.029770

109-135Optimal marketing strategies for competing new ventures in a nascent industry
John N. Angelis, Moren Levesque
DOI: 10.1504/IJEIM.2010.029771