International Journal of Entrepreneurship and Innovation Management (IJEIM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Entrepreneurship and Innovation Management

Special Issue on Entrepreneurial Marketing – the Interface Between Marketing and Entrepreneurship

Guest Editor: Sascha Kraus and Reinhard Schulte

Pages	Title and author(s)
3-18	History, theory and evidence of entrepreneurial marketing – an overview Gerald E. Hills, Claes M. Hultman, Sascha Kraus, Reinhard Schulte DOI: 10.1504/IJEIM.2010.029765
19-34	Entrepreneurial marketing: moving beyond marketing in new ventures Sascha Kraus, Rainer Harms, Matthias Fink DOI: 10.1504/IJEIM.2010.029766
35-55	Marketing in new business ventures: examining the myth of informality Sabrina Phua, Oswald Jones DOI: 10.1504/IJEIM.2010.029767
56-74	Entrepreneurial marketing and the role of information – evidence from young service ventures Reinhard Schulte, Fabian Eggers DOI: 10.1504/IJEIM.2010.029768
75-94	Entrepreneurial marketing strategy: lessons from the Red Queen Minet Schindehutte, Michael Morris DOI: 10.1504/IJEIM.2010.029769
95-108	Entrepreneurship and marketing education: time for the road less travelled? David Stokes, Nicholas C. Wilson DOI: 10.1504/IJEIM.2010.029770
109-135	Optimal marketing strategies for competing new ventures in a nascent industry John N. Angelis, Moren Levesque DOI: 10.1504/IJEIM.2010.029771