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International Journal of Electronic Customer Relationship Management

2012 Vol. 6 No. 3/4


PagesTitle and authors
217-234Determining the main dimensions that affect e-customer relationship management readiness in the Egyptian banking industry
N. El Essawi; R. Abd El Aziz
DOI: 10.1504/IJECRM.2012.051874

235-256Identifying and prioritising critical success factors for CRM implementation: a case study
Abbas Keramati; Homa Samadi; Salman Nazari-Shirkouhi; Narges Askari
DOI: 10.1504/IJECRM.2012.051875

257-273Web equity, internet anxiety and consumer's coping behaviour
Cheng-Wen Yao; Shu-ling Liao; Yu-Li Lan; Chung-Hung Tsai
DOI: 10.1504/IJECRM.2012.051876

274-291How brand awareness affects online purchase intention: considering the role of perceived risk
Novin Hashemi; Nastaran Hajiheydari
DOI: 10.1504/IJECRM.2012.051878

292-322Sales and marketing integration: applying the theoretical lens of the resource-based view
Pankaj M. Madhani
DOI: 10.1504/IJECRM.2012.051879

323-341A study on the potential determinants of green idea in customer's purchasing decision-making process through the grey analytical network process (GANP) evaluated model
Ming-Yuan Hsieh
DOI: 10.1504/IJECRM.2012.051880