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International Journal of Electronic Customer Relationship Management

2012 Vol. 6 No. 2


PagesTitle and authors
113-134The effects of e-CRM on customer-bank relationship: the case of Thailand
Phavaphan Sivaraks; Donyaprueth Krairit; Do Ba Khang
DOI: 10.1504/IJECRM.2012.048719

135-152Enhancing decision for organisation to support customer expansion: a quantitative study in Jordanian banking sector
Samer Alhawari
DOI: 10.1504/IJECRM.2012.048720

153-168An integrated AHP-RFM method to banking customer segmentation
Seyed Mahdi Rezaeinia; Abbas Keramati; Amir Albadvi
DOI: 10.1504/IJECRM.2012.048721

169-192An eyeball diagram: illustrating the common CSFs in e-commerce business satisfaction for successful adoption of e-commerce systems by SMEs
Mingxuan Wu; Rod Jewell; Ergun Gide
DOI: 10.1504/IJECRM.2012.048711

193-215Constituents of buyers' satisfaction in Puerto Rican business relationships
Juan Carlos Sosa Varela; Göran Svensson; Tore Mysen
DOI: 10.1504/IJECRM.2012.048722