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Vol. 1

International Journal of Electronic Customer Relationship Management

2012 Vol. 6 No. 1


PagesTitle and authors
1-19Customer relationship management: advances, dark sides, exploitation and unfairness
Bang Nguyen; Dilip S. Mutum
DOI: 10.1504/IJECRM.2012.046467

20-47Who may be loyal? Personality, flow experience and customer e-loyalty
Ching-I. Teng; Li-Shia Huang; Shih-Ping Jeng; Yu-Jen Chou; Ho-Hsin Hu
DOI: 10.1504/IJECRM.2012.046468

48-73Analytical CRM in banking and finance using SVM: a modified active learning-based rule extraction approach
M.A.H. Farquad; V. Ravi; S. Bapi Raju
DOI: 10.1504/IJECRM.2012.046470

74-86Managers challenges to widen global excellence and talent management in post-recession world of business and information technology
Vinita Sinha
DOI: 10.1504/IJECRM.2012.046469

87-112Developing online customer satisfaction strategic maps: with Iranian online retailing case studies
Zahra Tabaei; Mohammad Fathian
DOI: 10.1504/IJECRM.2012.046471