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International Journal of Electronic Customer Relationship Management

2011 Vol. 5 No. 2


PagesTitle and authors
97-110Interacting effect of conformity and critical mass in technology acceptance: a conceptual model
Abdou Illia, Assion Lawson-Body, Simon Lee, Marie-Christine Roy
DOI: 10.1504/IJECRM.2011.041260

111-129Identification of customer churn determinants using censored log file data in the Iranian mobile telecommunications service industry
Abbas Keramati, Ali Azadeh, Mehrdad Mohammadi, Hamideh Rostami
DOI: 10.1504/IJECRM.2011.041261

130-152The effects of mobile CRM activities on trust-based commitment
Changsoo Sohn, Dong-Il Lee, Hyejun Lee
DOI: 10.1504/IJECRM.2011.041262

153-170Marketing and supply chain management integration: strategic implications for enhancing customer value proposition
Pankaj M. Madhani
DOI: 10.1504/IJECRM.2011.041263

171-201Real-time analysis on finding significance of data mining on CRM of service sector organisations: an Indian perspective
Vishal Bhatnagar, Jayanthi Ranjan, Raghuvir Singh
DOI: 10.1504/IJECRM.2011.041264