| Pages | Title and authors |
| 97-110 | Interacting effect of conformity and critical mass in technology acceptance: a conceptual model
Abdou Illia, Assion Lawson-Body, Simon Lee, Marie-Christine Roy
DOI: 10.1504/IJECRM.2011.041260 |
| 111-129 | Identification of customer churn determinants using censored log file data in the Iranian mobile telecommunications service industry
Abbas Keramati, Ali Azadeh, Mehrdad Mohammadi, Hamideh Rostami
DOI: 10.1504/IJECRM.2011.041261 |
| 130-152 | The effects of mobile CRM activities on trust-based commitment
Changsoo Sohn, Dong-Il Lee, Hyejun Lee
DOI: 10.1504/IJECRM.2011.041262 |
| 153-170 | Marketing and supply chain management integration: strategic implications for enhancing customer value proposition
Pankaj M. Madhani
DOI: 10.1504/IJECRM.2011.041263 |
| 171-201 | Real-time analysis on finding significance of data mining on CRM of service sector organisations: an Indian perspective
Vishal Bhatnagar, Jayanthi Ranjan, Raghuvir Singh
DOI: 10.1504/IJECRM.2011.041264 |
